James DeBello
Analyst · William Blair
Thanks, Julie, and welcome to everyone on the call today. I'm going to begin with the discussion of market trends, and how we see these trends affecting our business. After that, Russ will go over the Q1 financials and will end by taking your questions.
Before I discuss our results, I'd like to touch on why we're excited about Mitek's market opportunity. First, we're experiencing exciting growth, reporting 151% increase in revenue this quarter over last year. Second, we have a growing product pipeline and patents to protect our proprietary technology. Third, we've built market relationships with a diversified Fortune 500 customer base that is growing. Fourth, we have retained 100% of our customers, all of whom are experiencing increasing usage among their consumers. It is many of these very same customers who have requested direct relationships with us preparing for the launch of our next products. And fifth, being first to market is allowing us to gain even deeper expertise to develop other industry-leading solutions.
The smartphone is all about convenience. And reducing keystrokes improves the consumer experience. Just as Siri on the iPhone 4S replaces the keyboard with voice commands to search the Internet, Mitek's Mobile Imaging technology allows you to snap a picture of any printed document or driver's license and it will enter information all without having to type on a small touch screen keyboard. This reduces errors and consumer friction. And I think, added convenience and simplicity is a fundamental desire of all users.
As we speak, the smartphone is transforming the way industries are marketing to their consumers. Fundamentally, Mitek's Mobile Imaging solutions are enabling Fortune 500 companies to engage their next generation of consumers more rapidly and cost effectively. By applying Mitek's technology, companies are discovering new ways to drive their top line growth by attracting new customers with the convenience of our solutions, while reducing their delivery costs by using the mobile channel. This is a very powerful value proposition and we believe we've laid the foundation for our future growth as we move from a single product company to multiple product offerings that will be available to consumers later this year.
I speak with customers regularly. And it's been personally gratifying to me, to see their eyes light up, as we tell our customers what's next for Mitek. Executives at some of the largest companies of the nation have said that our Mobile Imaging technology applied to their most strategic initiatives is among the biggest innovations they've seen in a decade. This gives us great confidence that we are uniquely positioned to capitalize on this mobile market transformation. Our business, as a result, is evolving quickly. Today, we're seen as the go-to experts for using the camera to solve some of the most vexing consumer issues. As a result, we're moving to a direct sales model with a Fortune 500 for our new products, and we're beginning to offer professional services to speed our customers' time-to-market, and to leverage our best practices to improve the success of their commercial rollouts.
Looking at the overall market, we see some very interesting and encouraging trends. First, the market for our technology continues to expand very rapidly. The proliferation of smartphones is accelerating with shipments increasing 63% in 2011 to nearly 500 million devices globally. In fact, smartphone shipments surpassed PC shipments for the first time in history in 2011. Smartphones have gone from a high-end segment of the market to mass adoption here in North America and on a global basis. There is no stronger evidence of this than the crowds that gathered at the opening of Apple's flagship store in Beijing just last month. According to Juniper Research, smartphones will be the key driver in the expected growth of the Web software and services market to almost $19 billion by 2014. Juniper sees the smartphone as the central catalyst because it's always connected, it's carried with the user at most times and it's ideally placed to capture information at its source. And that's exactly where Mitek plays. Secondly, Mobile Remote Deposit Capture or Mobile RDC is becoming table stakes for financial institutions as they compete for consumers. We have signed a total of 250 financial institutions by the end of Q1, an increase of 55% over the prior quarter. And we added another top 10 bank for a total of 8 out of the top 10 banks ranked by asset size and 25 out of the top 40 banks in the country. We expect to sign all of the top 40 this year.
Recent studies have increasingly shown that consumers want the convenience of mobile banking, so much so that according to consumer research by AlixPartners, 43% are willing to switch banks to get it. It's great to have our current vantage point. Two years ago, I had to explain the concept of snapping a picture to deposit a check. Now the discussion is not if, it's when. Our conversations today are all about helping our customers get to market faster, and as the uses for our Mobile Imaging technology proliferate, for payments and prepaid cards, more banks are requesting a direct relationship with us.
Finally, we believe this desire to leverage the mobile channel with easy-to-use applications extends well beyond mobile banking and our flagship Mobile Deposit product. We have a growing, diversified product pipeline that addresses the consumer marketing needs of other Fortune 500 companies, most notably, including the launch of a new app from Progressive Insurance, powered by Mitek, that was announced just last week. Progressive is among the most innovative companies in the insurance industry, and we're proud to have them as a partner.
Mitek's Mobile Imaging solutions can be broadly applied to multiple solutions within most industries, including property and life insurance, tax-preparation, and even enabling the mobile wallet by digitizing the contents of your wallet with a snap of the camera. Mobile Imaging applications are enabling these Fortune 500 companies to acquire and retain customers at lower cost than ever before. For these companies, offering Mobile Imaging applications has become a competitive differentiator and Mitek is the enabler. Of course, no good market goes unnoticed, and so we do expect competitors to enter the market at some point. However, we feel confident that we've constructed a strong foundation for our long-term growth. We have created competitive barriers by differentiating ourselves to the Gold Standard technology that we developed and patented over several years. We have significant time-to-market advantage, and we've built strong relationships with the industry leaders. All of these things, combined with our high customer retention, contribute to our market-leading position.
Now with that as a backdrop, let me provide a brief update on our major product initiatives, and these initiatives fall into 3 broad categories: Mobile payments, shopping and enrollment. Beginning with our flagship product, Mobile Deposit. Of the 250 banks that have signed contracts to deploy Mobile Deposit through our network of partners, 56 have now launched our Mobile Deposit solution, up from 35 institutions just last quarter. To put that in context for you, more than half of the commercial launches, to date, took place over the past 2 quarters. So we believe our momentum is at an inflection point and continues to accelerate. The fact that USAA reported 150% increase year-over-year in usage of its Deposit@Mobile app, is proof positive that consumers who use mobile deposit love the convenience. Usage is growing among our customers due to more promotion by banks of all sizes, and viral growth, as friends tell friends. According to Insurance Networking News, USAA said that roughly 7.7 million checks have been deposited totaling $4.3 billion since its inception. USAA is unique, of course, because they are branchless and the majority of their members are in the military, and thus, have highly mobile lifestyles. So the service is a natural fit. And to see that kind of growth is tremendous.
We're also looking at new market segments like the unbanked and underbanked, that is, people who choose not to use a traditional bank for a variety of reasons. Our mobile imaging solutions can be used to cash checks with the cash used to top-up prepaid cards. The very valuable service to this underserved market that some estimate is as large as 80 million Americans.
Our second payment's product is called Mobile Photo Bill Pay. And we have lots of excitement around this area due to the significant market potential and its ability to revolutionize how people pay their bills using their smartphone camera to simply snap a photo of their bill. Mobile Photo Bill Pay uses our imaging technology the capture the image, correct image distortions and extract and use the data from that image. This requires more sophisticated technology that we are uniquely capable and positioned to do this, and we're on track for launching this product mid-year. Mobile Photo Bill Pay is currently in pilots at 2 large financial institutions. And I'm happy to announce that we've signed our first deal for this product with the national bill pay provider to credit unions, so we're moving beyond the pilot stage. Next, we've introduced 2 solutions that help consumers shop for a better financial service by using their camera. These solutions use our Mobile Imaging Platform, which deploys our latest mobile imaging technologies to read any document. The first of these solutions is Mobile Balance Transfer, which allows consumers to shop for a better credit card rate by simply snapping a picture of their current statement. Acquiring new customers in this extremely cost-efficient way is a huge asset for credit card companies who do millions of credit card balance transfers a year. As you would expect, we're seeing a great deal of interest for this product from credit card issuers. We're also very excited about mobile insurance quotation, currently being rolled out by our partner, Progressive Insurance. This allows a consumer to shop for a better car insurance rate by snapping a photo of their driver's license and separately, their vehicle identification number. Instantly, the consumer can receive a quotation from Progressive, and has a choice to accept it right there on their phone and initiate new coverage. If you haven't already done so, I'd invite you to check out Progressive's demo video. The link is included at the end of our insurance solutions news release which is on our website. It's a visual demonstration of Progressive's Image Capture product.
And lastly, Mobile Enrollment is another area we're addressing. And that's the ability to enroll in new programs or use an electronic wallet. We offer our customers the ability to capture data from a photo of a driver's license, or capture an image of a voided check, much like you do when you enroll in a new direct deposit benefit at your company using a canceled physical check. By using our technology, this speeds the enrollment process and reduces opt-outs by significantly reducing the number of keystrokes and typing mistakes.
So with all of that now, I'd like to turn the call over to Russ Clark to go over the financial performance of the quarter.