Sure, sure. Again, another really big question. So, I think, you know, what you touched on is this idea of, you know, identity access management, which is a much larger category, that IDV, Identity Verification is adjunct to, and you know, partners making these predictions that those two categories are starting to couple and intersect where you've got to have really accurate customer on-boarding, or else you're never going to be able to authenticate and re-verify. And so, you know, partnering with organizations that, you know, are expert in the IAM space, particularly, you know, beyond just their employee, you know, for employees, but also for consumers and customers, you know, that's part of our strategy. And we don't view those folks as competitors today. We view them as, as partners and complements to what we're doing. The names that you use to kind of the direct heads up competitors, that we see day-to-day, within, you know, prospective customers, you know, fighting for business, and, you know, the COVID, the last 10 months is really, I think, changed the competitive landscape where, you know, what we're seeing is folks like ourselves and a couple of others, that have been able to go fully, you know, remote and do it successfully without any business interruption, and, you know, really rising to this, you know, to this circumstance. And then we've seen some kind of historical competitors that are maybe a little longer [indiscernible] using some more antiquated technology that's not, you know, as scalable or is not as effective. And they're struggling through this. So, I think you're starting to see a separation in this, what has been a relatively crowded field. So, we're starting to separate the, maybe the winners from the losers or the wheat from the chaff, whatever the right metaphor, there is. Hope that helps.