Yes, that's a good question. Let me just say, this is Rajesh. So 2 points here. One, of course, that -- if you look at on a full year basis, the transaction growth is actually fairly robust on a year-on-year basis, so you should perhaps take a holistic view of the full year on the H&P transaction growth.
But more specifically for the quarter, it's a low season quarter. I think 2 aspects kind of contributed to this. One is generally low season travel quarter. So on a travel basis, the bookings growth was relatively lower. And more importantly, the overall average transaction value, if you would notice when you look at the numbers, specifically within the segment, the mix is kind of moving towards a standalone a la carte fares. And that has kind of resulted in overall reduction in kind of on the packages as some lower growth on the bookings on travel visit. But robust growth on the standalone a la carte hotel bookings, but on a mixed basis, the overall number looks relatively lower. However, if you really see the revenue side of it and you see the margins side of it, so there's very decent expansion on the H&P side, both on -- in the quarter, as well as on the overall business.
Specifically from a competitive landscape standpoint to your question, yes, there have been some amount of competition, the discounting that is going on in the marketplace, from one of the players, not necessarily across the board. But -- and the way we have tried to kind of counter that as part of our strategy is to pick our battles in terms of doing the intelligent kind of push on the mobile front if we are to [indiscernible] any kind of margin. But also [indiscernible] we should, based on our overall yearly volumes, basically supplies, to not necessarily have a valuation on margin as you would notice. But very intelligently, perhaps, also make sure that you don't kind of lose the ground on an overall basis, specifically on standalone a la carte hotel bookings on the mobile side. But on -- but at the same time, not necessarily -- and I'm just knocking dollar-by-dollar kind of a strategy because we don't believe that that's sort of the sane strategy. And the kind of overall leads [ph] will be call that we took when we look at full year performance and the way we have seen growth on the mobile side as we mentioned on the script earlier.
And so all of these factors contributed to relatively for this first quarter lower transaction growth, but very high on margin expansion and revenue. And going forward, we're pretty sure that we'll kind of on sight with the overall growth in H&P segment, driven both by transaction growth, as well as, incrementally, margin growth.