Well, let me handle the second part first. With regard to the system on a chip, not in the first ring, because we have the chip back and we're current -- and we tested it, it's functional, but we need to put it into a prototype system to evaluate. We've decided to do that separately at this juncture. The chip is small enough that it can fit into a ring form factor, which is great. And that's really a feed of our engineering team to work with our foundry to make that happen, but we do want to evaluate it further and we want to use it in our prototype testing. So at this point within the ring, we have sensors that allow us to measure heart rate, heart rate variability, SPO2, respiration rate temperature, sleep and sleep stages, activity levels, and calories burned as well as cycle tracking for women, menstrual cycle tracking. So that's where we are today and then over time, we plan to add additional functionality into the product in future generations. With regard to the direct-to-consumer launch, I first want to reiterate that we have a phenomenal go-to-market team, spearheading the launch of our first product. Under their leadership, we've partnered with several world-class firms in the area of consumer research, app development, branding, website development and more. We're also making great progress in not only each of these areas, but notably in the research aspect where it's proving out time and again, that we're developing the right product for the right market at the right time. Obviously there's still a lot of work for us to do, but we're bringing on additional team members as we need them. And as we highlighted in the call. We've brought in an exceptionally talented UX-UI designer and a new brand executive into the organization. And we're just very excited about the opportunity in front of us and we'll certainly keep you posted as we move forward, but as we said on the call, our plan is to commercialize the product in the first half of 2023.