Yes, happy to. I mean, so we're engaging really regularly with our community. And what we've heard and what we're learning is that women continue to look for a device that they can trust, and give them the information and insights and what they're looking for, so that they can live better lives. And this is something that we are singularly focused on, doing these things better than the competition. And so, what this means for us is continually improving the overall experience such as providing better accuracy, making sure that our insights are valuable, delivering a seamless customer service experience, and building out a strong operational backbone as well that has improved yields and quality processes so that the whole wheel is working seamlessly. And then I'll just add, as I noted in our call, our marketing outreach today has been entirely organic. And we're continuing to reach new users with our message of authenticity, and putting women first. But now as we head into the holidays, we will be implementing a focused paid strategy. And I think that will help us break through some of the noise, and reach more women who are looking for a device like Evie. And this will come in addition to the influencer community that we're already leveraging, which includes a number of women with various interests who are all using Evie Ring as well as our partner, Heidi, who I mentioned on the call, she's creating content for us constantly, as she experiences the ring and shares her findings with her followers. And then I'll just add that we continue to deliver content that resonates with our community across all our social channels, our blog and our newsletter. And we really are actively listening to feedback coming in. And a perfect example of this is really actually just what Bruce asked, which is the release of Android. This was, as I noted, the most requested feature, and we've worked really hard to try to get it ready, which we are going to be able to do for this holiday season. So I'm excited about that. And that's also where we decided to do the 60-day return policy, because we were hearing from people that they weren't sure that it would be enough time for them, to really understand the Evie experience. So that's something that we - that came out of our ongoing communication with our customers as well. So, we're continuing to co-create the Evie experience with our community, and I'm really excited about what's to come.