Sehat Sutardja
Analyst · Citi.
Let me answer this. We're definitely serious in this business. As we said earlier, we just introduced our second generation platform solutions for this market. This platform is the first time in our history that we combined, let me say, we integrate either TD-SCDMA technology -- modem technology or W-CDMA technology. So not just -- we've actually -- which quite -- it's pretty advanced to address very high volume yet price sensitive market. So I guess, you can say that maybe in hindsight, that we should have done this earlier where previously, we have 2 different platforms, 1 platform for the TD and the other platform for 3G. So we found out it's hard to split our resources, one resource addressing like I'll say, 80 different handsets being manufactured in the TD and then just -- it's hard for those customers to move to the 3G solutions while busy working on the TD solutions. But it's all behind us. All from now on, all our platforms based on single platform. Our TD -- our modem, our 3G modem technology is superior it's because they are used by a leading edge North American's smartphone customer. So now with these platforms, our customers are able to put the efforts, onetime efforts. In fact, most of the efforts come from us as well. We provide all the OS porting, the video porting, the graphics porting, the camera, the touchscreen porting. We provide all those things in a turnkey solutions, and we only do this because we are serious in this business because those are huge investments from us. It's actually -- to invest in this platform takes more resources than building the chip alone. Building chip actually is a small part of the cost of getting to this business. So we are already successful on our first-generation platform and we are confident that our second-generation platform will be even more successful, especially now we address not just the TD, we are also addressing the 3G market. And then as we move to the third-generation platform early next year with LTE, it will be even stronger because by that time, our platforms will be even -- our third generation will be way more mature, and combining with our advanced signal processing modem technology to address the LTE. Well, we are very, very serious in this business. This is after all, is the biggest market of semiconductors in the world. We cannot blink. We will not step back for any reason.