Thomas S. Smith
Analyst · Bank of America
Yes, first of all, it's a pilot. We're going to try it with Cablevision at a measured pace. I'm optimistic we will get it into the season, but I'm not necessarily promising it. But certainly I'm optimistic that we will. And the rationale is interesting to me, because I personally am a Cablevision subscriber. When I watch the Knicks, most of the minutes that I'm watching advertising are sold by the MSG Networks team, and they do a very good job of it. And there's are also some spots in there that are sold by the Cablevision sales team, and they also do an excellent job of it. And interestingly, Cablevision sales team can sell a more targeted ad for me than, say, the MSG Networks team. So the question on the table is, teaming up with them, is it possible that more of those ads can be more targeted to my household and my needs than otherwise would be the case? And I think it's a very innovative idea that should bear a lot of fruit but, again, it's a new thing and we're going to -- it's a pilot. The way to think about it is definitely a pilot. However, let me step back and say, more generally, on the advertising part of the business, I would take the opportunity to say that, which is there's been a lot of conversation about advertising in cable and also broadcast, but cable is a particular area of focus in the news recently. In fact, just coming in this morning, Sir Martin Sorrell made -- mentioning comments about advertising this morning. One of them was that live sports continues to be a really attractive area. We're very excited about the advertising proposition we have. And the fact that people watch it live, it's a must-see-type event. To me, it gives us a lot of confidence in the underlying advertising opportunity for the Knicks and the Rangers. And in fact, as recently as a week ago, I asked how's the pacing, and it looks pretty good. I don't want to say we can't get out in front of the ratings. We're going to see other teams perform because that's an essential element of how we perform this year. But on balance, we're seeing a fair bit of enthusiasm for our products in this changing environment.