Andy Lustgarten
Analyst · BTIG
Hi, Brandon how are you doing? So, let’s take a step back. So, what we’re trying to design here is we’re trying to revolutionize the industry. We’re trying to change what a venue live experience is, and we’re focused on the artist experience and the customer experience. Those two things will drive the business. So, as we started trying to think about this business and design towards how we could disrupt the industry, we have to make sure we get it right. So, I will take a step back and give you a little insight into the history of how we got here. So, we’ve always been working with one design firm, and we started with one design group within that firm on Las Vegas. Started moving forward with that team in Las Vegas and then we had a second team working on London. London started behind Vegas and benefited from what we were doing in Vegas. But the London site is much more complex and a much smaller footprint. And so, as the London team continued to design on that tighter footprint, we realized we actually started creating a better product, a better ball that had better experience, better immersive experience, better use of technology, and we said well, let’s go make that change back to Las Vegas. So, we’ve realigned Las Vegas and London, almost identical interior bowls. There’ll be certain marketing differences on how we view interior design, but the bowl will be essentially the same bowl in the two markets. No change to the outside in Las Vegas, which is very important because it didn’t affect any of our permitting process, and so that’s why we’re moving forward and we’re able to be where we are in terms pre-construction and where we’re going to be very shortly. And the most important part of why it’s very important to have the same interior bowl besides having the best customer experience is that we think this was a better immersive experience. We’re able to, which is very important, bring content across both of the Spheres without having to modify it. It also allowed us to take the technology and make sure it’s repeatable for the Spheres or any other Spheres in the future. Very focused on building components constructing not building, so that we can be moved faster and be more thoughtful in the future and for these two Spheres. And it also benefited by allowing us to realize certain economies of scale in purchasing across both venues. And so, it made a lot of sense and I expect we're going to continue to make enhancements as we move through this development process, but we are very confident about what we're going to do to the live experience and how we're going to change the industry.