Michael Saylor
Analyst · Deutsche Bank. Your line is now open. Please proceed with your question
Thanks Doug. As Doug said, during the third and the fourth quarter of last year, we spent a considerable effort restructuring the firm and we streamlined our operations. We reduced our cost structure. We refocused our executives, I think around a new set of objectives. But clearly with regard to the revenues in the fourth quarter, we were disappointed and although they weren’t what we wanted, they weren’t completely unexpected either. I would attribute our product license revenue results in Q4 to a couple of factors. One I think was and the obvious explanation is the distraction of senior management in the sales organization as we are going through the restructuring. But I also think that the weak results were a result of weak execution in the sales, marketing and technology organizations of the company. And to that effect, we’ve replaced senior executives throughout the sales, marketing and technology organization in the past three to six months. We have a new head of worldwide sales, David Rennyson who just started with us at the beginning of the year. We have a new Head of Technology, Tim Lang and he just started with us in the back half of this year. And we have a new Head of Marketing, Mark Gamble. I think all three of them are better suited to the role of operational execution, especially in the 2015 timeframe and I’ve been pretty pleased with what I’ve seen so far. I'm optimistic that the execution within the business is going to improve and that we are going to deliver products in a more timely fashion, that our marketing messages are going to align with those products better and with the sales organization more effectively, and that the sales organization is going to execute better both in the field, the channel and the inside sales areas. Execution is not the only part of the business strategy though. As we look out into 2015, I think we have a strong lineup of products and they’re focused upon enterprise analytics, mobile and security. Those are the three markets that are on fire in 2015 throughout the enterprise. I would say that analytics, mobile and security are three of the top five priorities of just about every IT agenda in the world right now. Tomorrow morning we will put out the press release that punctuates and kicks off the MicroStrategy World Convention, but it will highlight three key product offerings; MicroStrategy 9S and 9S represents the combination of our Usher security platform integrated completely into the MicroStrategy 9 enterprise analytics and mobility platform. We’ve brought together our product lines into one great enterprise, analytics and mobility platform. I think 9S and the 9S stands for secure of course, is going to revitalize our installed base. It’s going to inject a lot of electricity into our existing customer relationships. It’s going to change the playing field in the enterprise analytics space, because now we can secure via biometrics or multi factor authentication traditional enterprise analytics that are deployed via a web browser on a conventional PC. I think that that’s going to give us a competitive edge against everybody else in the enterprise analytics space. I think in the enterprise mobile space, the same is true. We’ve now got a product that allows you to deploy mobile apps and analytic apps to an iPad and authenticate the documents via a fingerprint, or allows you to integrate biometrics into most enterprise mobility applications. For those of you who follow Apple computer, you know that Apple Pay has been a screaming success and very, very exciting in the way it’s been received by the market. We are now piggybacking on that excitement by injecting biometrics and touch ID into the enterprise mobile and enterprise analytics space with MicroStrategy 9S. We expect that that will be a message, a strong campaign message in our installed base and it’s going to drive a lot of cross sell and upsell activity and we are enthusiastic about it. The second major product announcement tomorrow morning is that Usher, our enterprise security platform, is now generally available. And for those of you who’ve been following the company know that that’s been a major investment effort on our part, but we haven’t been in a position to sell that direct to enterprises up until now. But in the first quarter of 2015, we are now out selling two enterprise software platforms. We have MicroStrategy 9S as the enterprise software platform for secure analytics and mobility, and we have Usher as the enterprise software platform for security applications. Of course if you followed my last narrative, you realize that 9S really is MicroStrategy 9 plus Usher all in a box. Usher actually happens to be MicroStrategy 9S, but directed at enterprise analytics because our Usher platform provides you not just Usher security in a badge, but it provides you with Usher mobile which is a mobile application for the enterprise built on MicroStrategy’s mobile offering and it provides you Usher analytics, which is built on top of the MicroStrategy 9S analytics engine. So 9S is a platform for analytics and mobile apps. Usher is a platform for security apps. It represents a nice, elegant line extension for us, but it’s highly integrated and rooted in our legacy capabilities and our core strengths. The third announcement that we will have tomorrow is the secure cloud. We have revised and refocused our cloud offering so that now the MicroStrategy secure cloud is 9S plus Usher available on top of the Amazon platform, integrated with best-of-breed enterprise relational database and ETL platforms. The nice thing about this is that it represents simultaneously a streamlining of our cloud offering, because we are not going to be investing to support or expand our own hosting capabilities. So we are going to move away from that market and we are going to jump on top of the Amazon hosting platform much more aggressively. But it also represents an expansion of our cloud offering, because although we are getting out of a part of the business we don’t see as strategic, the hosting and the hardware and capital, intensive part of business, we are moving into a part of the business that believe is extremely lucrative and strategic and that would be providing people with an application platform out of the cloud that allows them to very rapidly build and deploy their own secure analytic applications, or their own secure mobile applications, or deploy their own enterprise security applications, all of them built on top of our world class app development platform, but also riding on top of the Amazon hosting platform. I think that it’s a better business strategy for us with regard to our cloud business. And I think it’s going to be great for our customers and our partners. So all three of those things, those three products, 9S, Usher and the secure cloud, highly integrated offerings all targeted at a part of the market that is growing in the year 2015. That new improved product strategy I think is going to be a cornerstone of our revenue growth in the future and we are marrying that with a new improved operations strategy. The new executives we put in place are critical to that, but we have made deep structural changes in the way that we are organized, how we manage and how we compensate our sales teams, our consulting teams and our engineering teams at MicroStrategy. As of the beginning of the year, we’ve got a new organization in each of those areas. We’ve created sales business units that report to our entrepreneurial business units heads, who are compensated based on margin as opposed to revenue. And we have streamlined the compensation plans of the sales teams below them to focus much more tightly on the product revenue and the product platforms I have mentioned before and be less intertwined in a complicated fashion with other forms of outcomes that we felt weren’t as constructive. So the sales organization is pivoted around to focus upon profitable growth and product revenue sales. In the consulting area, we’ve reorganized the consulting group so that we have a number of P&L units, consulting practices. And the leaders of those units are also merged and focused in the year 2015. And that’s a major change because it used to be that the people selling consulting were revenue focused instead of margin focused. And another major change is that we have converted over all 600 plus of our consultants from compensation structures focused upon generating billable hours, or just working hours, to compensation structures focused upon the revenue they generate. And so the rank and file are shifting to revenue productivity based measures that tie much more, in a much more aligned fashion to our P&L. And we have approximately 200 executives in the company that are shifting over to P&L measures that align with our margins and our productivities and efficiencies. In the engineering organization, we’ve adopted the agile programming philosophy. We’ve changed our systems and we’ve reorganized our engineering teams into smaller product groups, all much more agile and autonomous and more accountable. So I think that those major changes in the organization and the major changes in our philosophy toward how we manage the organization, are supported by some major system rollouts and changes in the way we systematically do this and the business processes we use to manage those groups. And the combination of all those things I think should help us streamline and make more productive our operations. And of course they’re introducing a new culture of efficient and productivity into our company. All the things I've mentioned here with regard to the organization took effect at the beginning of the year. And so although we are in the first quarter of what will be a number of quarters, we expect improve productivity. I think that initial feedback from the people in the organization has given us an optimistic view toward the future. And I think we’re laying a strong, stable, scalable foundation for the company to grow from. In summary, our strategy is one of a unified product offering, unified marketing messages, a unified sales organization, all of them focused upon the same priorities; streamlined to focus on our core strengths. Where we feel like we don’t have a core strength or we are not going to be competitive over the long term, we’ve withdrawn either from the technical area or from the geographic area and we’ve turned our careful attention to the details of operating this particular strategy. We as a company are going to deliver the best enterprise platform for analytics, for mobile apps, for security apps. They are all integrated with each other. All of our customers need all of these things and all of our people in this organization are going to be focused upon delivering this to them in a profitable, efficient, growing fashion. So I'll end my marks there and I think we are ready to take question from the analysts on the phone.