Michael Saylor
Analyst · John Rizzuto of SunTrust. Your line is now open
Yeah, that's a good question. First, I want to take the opportunity and note that MicroStrategy has rationalized its entire business down to a single platform, which is Version 10.1 right now. And when you buy MicroStrategy's platform, you get all of the tools, servers and client software necessary to deploy a suite of unique applications. And those applications may have enterprise analytics capabilities, they may have enterprise mobility, they may have enterprise productivity, and they may have enterprise security capabilities, both ends of that [ph]. So we're selling a platform. It turns out that we market that platform on MicroStrategy.com under the MicroStrategy brand and it's -- and if you go to MicroStrategy.com, you're going to see it's going to say an enterprise analytics platform. And that of course is our bread and butter. But if you go to Usher.com, we have a secondary brand, and if you go to Usher.com, you'll see an enterprise security platform. It turns out that we're selling the exact same software. We characterize Usher as enterprise security because people looking for a multi-factor logical authentication or mobile building access normally want to see a much quicker, tighter message. But in fact, our view is we're selling one thing. Now, why do we actually -- why do we actually see success in the business that's dominated by enterprise analytics customers? Well, oftentimes it's the CIO or the CISO that's being drawn in to this discussion of security. So if you look at our MicroStrategy brand, we are actually selling to the IT departments of thousands of companies and we have enterprise sales reps that are selling to those CIOs and directors of IT. So, enterprise security is actually not so strange a proposition for them. In many cases, they've got that someone in the IT portfolio. It's just [inaudible] have to approach them in a different buy cycle, but it's not a different person. I think what's special about our offering and the reason we characterize it as enterprise security and not just security or mobile security or the like is there are players out there, I'll call them niche solutions, the point solutions like Duolmo [ph] or the like, and they would give you a piece of mobile software that would let you use it as a multi-factor to log in to a logical application in lieu of a password or to add additional factor to a password. But we're actually offering people the combination of logical authentication and physical access. And so you could use our software to open a door or unlock a parking garage or an elevator, and you could also use it to unlock a website or an enterprise application. And the third thing you do with our software is you could use it for enterprise productivity apps running on mobile devices. The last thing we're doing with our software is giving you enterprise analytics where you can join all of these logical and physical access data into your enterprise databases. In order to actually meet the needs of an enterprise, you need to support the enterprise directories like active directory, the enterprise databases like Oracle and Teradata. You need to run an enterprise-grade cloud, which is what AWS is. You need to be able to support enterprise devices and mobile device managers like AirWatch, which we do. You need to be able to support enterprise access controllers from Tyco or Honeywell, Lenel, which we do. And you need to have support for enterprise productivity like transaction services or communication services, which we do. So, taken as a whole, MicroStrategy's offering is we'll give you a full suite of analytics, mobility, security, productivity apps on a single platform and you can bet that it's an IT executive that's going to buy that. Before a company deploys a suite of applications like that, then the IT department is going to have to sign off on it, maybe the CIO itself was going to sign off on it, the CIO is going to sign off on it. We have for the past 15 years been selling to those organizations about half of that suite. We've been selling the analytics, the web, the productivity and the mobility part, we just haven't been selling logical and physical access. So we add those two things and we take it into the marketplace, and we feel really good about that. And we've gotten generally pretty good reaction. Sometimes we'll find that a customer started looking at logical access and then they switch to physical once they realize that we can do that. And how that -- what this does for us is this allows us to differentiate against point solutions. If you're a point data discovery solution like Blow, where you don't have mobile and you don't have security that we can offer, and you don't have productivity and enterprise reporting that we can offer. If on the other hand you're an enterprise reporting solution, you oftentimes don't have that flexible data discovery or that mobility. If you're an enterprise mobile customer, you don't have analytics. And if you look at the logical access players, they don't have physical access or analytics or mobile productivity suites. And that leaves you with the physical access controllers and the physical access people that they wouldn't ever think about deploying an analytics solution that runs on an iPad, that will ring the people on the phone that just walked in to your facility a few minutes ago. So we are carving our own way in this marketplace. We really passionately believe that the enterprise platform makes the most sense for deploying this suite of unique applications. And we will continue to compete against point solutions which range from Excel and Tableau to Duo [ph] or RSA or Click [ph] or the like. And we like to think that we're the smart customers' choice. If you're a sophisticated, smart customer around for the long term, you're going to want a single, unified platform that does all of this stuff, so that you're scalable and maintainable and extensible. And there's a place for the point solutions as well, if you're departmental and you're in a hurry and you just want to get one thing done fast. But we've always carved our own way in the marketplace. And hopefully that answers your question.