John Blackledge
Analyst · Cowan
Great. On Tinder advertising, you mentioned on the deck that it increased. Just wondering how the partnership with Facebook is going and how we should think about the advertising revenue trajectory into 2018. Do we think about it as kind -- as perhaps a step function uptick? And then secondly, on Tinder. I think you ramped marketing expenses in some emerging markets, like India, to drive adoption and viral user growth. Just wondering kind of how does marketing efforts are going. And for the Tinder marketing spend in 4Q, is that spend intended for those emerging markets? Or is it more broad based?
Grégory Blatt: Okay. The partnership with Facebook is going great. Obviously, I think we have less than -- '17 will reflect the less than even half year sort of run rate. Next year we'll get the full benefit of that, and so we will have ad revenue increase next year. I'll just repeat what I've said before, which is in light of just how strong the direct modernization is, we are not -- we are doing that and we are growing that revenue, but it is not a major focus of ours. We are not -- on a relative basis, we're not sort of pushing the envelope in terms of ad frequency or that sort of thing. And so given that, sort of once the network is -- once we've anniversaried that, you sort of will grow it modestly, unless we choose to get more aggressive on frequency, and that's certainly not a decision that we're making, I think, in the near term. In terms of marketing efforts, yes, we have -- we stepped up marketing a lot this year much of it international, some of the domestic. I think it's been very effective. I still don't think we've even hit our stride yet in doing it. I think we certainly spent far less than other big players in the space. We've got great growth that's coming both through monetization and through user growth. We expect that marketing to continue and increase again next year. But obviously, as a percentage of overall revenue, which we expect to grow very much next year, it's not growing and, again, I think remains far smaller than, really, the competition.