Rob Katz
Analyst · Bank of America.
Yes. I think it's still probably a little bit early for us to have kind of final views on this because we're still digesting and analyzing, obviously, the results that ended just a little over a week ago. But what I would say is that I think no doubt that there were the credits clearly helped. And I think, in particular, it helped with people who were low frequency steers during the COVID year. And certainly helped -- I think we accelerated and certainly helped retain, I think, some of our high-frequency skiers for season products because of the minimum 20% credit. And obviously, it certainly helped as that people understood that there was a benefit to getting in early. On the other hand, it's really important to not overlook this. We are in the middle of a very uncertain travel environment. And so on balance, I think there'd be huge benefit, I think, to us in having a more normal environment that we would be selling into, where the focus on all restrictions, understanding the experience, understanding things like Epic Coverage, which typically are nowhere near as important as it was this year. I think all of that would allow us to honestly flex a little bit more in other areas. So how that balances out next year, I think that's certainly a little bit hard to say right now. But I mean, to me, the most important thing is that in the middle of COVID-19 when I think a lot was at risk, we were able to retain, right, the core customers and actually introduce new people into the program. And as you know, having their data, having them as a pass holder once, obviously dramatically improves our ability to market to them and to retain them for the future. So I think -- and a lot -- and by the way, the prospects that we brought in, these people who were not in our guest database before, there was no credit for them. Obviously, there was no discount offered to them. They were getting the same product as everybody else. So I think on balance, we walk away from this, feeling very good exactly how the math will work out. I think what we've seen, and we'll have probably more to say about as we go into next year. But I think we leave this selling season quite positive about where the program is going.