Andrew Clyde
Analyst · Raymond James. Go ahead, please. Your line is open.
Yeah. I think certainly on the cigarette side, I think our numbers suggest the industry is down in that 6% to 7% range on volume, and that's kind of been the trend for the last couple of quarters. So it's definitely a share gain on our side. Look, we really started arresting this trend of declines on our side, back when we introduced, we call it our quick cat program in 2017 toward the end of that year. And we saw – started seeing a reversal. So being able to participate in those programs get the sense of per pack and carton were critical. And we started gaining back shares at that point. And I think our timing and tactics we've chosen about what months to be in, that's been a big part of it. You know, MDR allows you to just do that within the app. And as I mentioned, 48 million participants were largely doing that, but they're also building up points that one day they could burn. MDR creates additional stickiness for those customers doing that, as well as, they're getting targeted ads. So I think that's an important end to that program, especially when it rolls off. We – like our fuel pricing, we have enhanced tobacco pricing capabilities as well and we do this on a store-by-store basis. And the team's gotten really smart about when their price increases, where we invest, what states, and as you probably all know, there are certain states that have state minimum prices where you think about the tactics differently in those states versus states that don't have the same regulations or certain brands within our portfolio of products that we've made, specific choices around investing in with our manufacturing partners. And those have been really significant. And certainly, don't underestimate 3% fuel volume growth driving traffic to the store for five quarters as well. As we mentioned on the vapor side, we did introduce a third manufacturer and it was in addition – So we had significant sales and margin contribution from that, on top of the continued growth we saw in the existing vapor products that we had. So really, Bobby, I'd say it's no one thing. It's a combination of all those things playing together. We're certainly watching some of the legislation that's been introduced in the house, that's been discussed, that has implications for vaping products, menthol bans on cigarettes, et cetera, as we lay out our 2020 plan, knowing that we've got leverage to offset that in parts of our business as well, so paying a lot of attention to the current environment.