Pierre Naude
Analyst · Raymond James.
Yes. So look, to me, the holy grail of this whole thing was to both an architecture and infrastructure, of something that is client-centric and fits together. And I've got many competitors who's actually a Frankenstein, bought a bunch of companies and put them in a bucket and tell you, you can buy all this from me, okay?
So we were very focused forever and even now in taking that approach. That's why we're building all these different product lines of retail, account opening, commercial, et cetera, small business.
As I mentioned before, we always look at the market. We look at great companies that we feel we can plug-in specifically in the nIQ arena and some we built. So if you look at Portfolio Analytics, that's a company we acquire. They have great domain expertise that applies to the global market. And then we build automated spreading from that, okay?
Then the second one in nIQ is the whole analytics platform, which is we built a company in Salt Lake City, or we bought one. And now we're taking that platform, and we're building it out and we've got Portfolio Analytics going on there.
And then we decided based on those 2 pieces of infrastructure, we can actually build our own commercial pricing platform, okay? And if you take those 3, we've looked at what the upsell capability in our bank is and what the market will price at. And that's how we got -- if you look at the total global market and you apply that upsell, we have realized now, we feel pretty good about a $2 billion.
And so then as we mature those products and we decide to either acquire a product to put in there or to build it organically, that will actually add to the SAM. So if you ask me, there's a tremendous opportunity to expand the SAM. But what I've learned in my life with software business is, I don't want to be too soon and too wide. I would rather be a market leader in all my segments I address because business just comes easier your way that way. If you become the safe choice, you become the place that people just buy from because it works. It's well known. I've got people moving around between banks, and they say, nCino is a great company to work with.
So I'm not so hellbent on continuing to grow that SAM in the short-term because I want to capture more of the SAM. And then as we get to a point where we believe there's an opportunity, we can expand it again.