No. The honest answer is absolutely not. This is basically, as they call, a stepping stone on the drilling portfolio. So you have to differentiate the drilling portfolio today, is you have the motors, high-spec motors, MWD business. And then the real rotary steerable market that is the large part of the business. And today that part is with LWD high spec or high end, right?
So what we have been doing all along is we are very credible with our customer, and we want to only bring partners that are reliable and they make a difference. So what we looked at Phoenix, and I was very impressed with what they achieved here in the Permian and replacing everyone on their high-spec Atlas Motors and the Velocity with the MWD.
So what we said, we looked at the market in the Middle East, we segregate it and we said, why nobody is doing that in that market? Why those sections are being drilled with normal motors. And we had a very good agreement with John Hooks with Phoenix, and we agreed, let's put those, but let's make sure when we go there and replace some of the competitors on that -- on those sections, we have to outperform. Otherwise, what's the point, right?
So we did that, and they did an outstanding job. And every -- almost every single run, we outperformed the existing field average that they call ROP. So I was actually quite impressed yesterday when I looked at the numbers. And actually, we had an 83 to 84 per hour versus the average of 42, right? So basically, they doubled the ROP of that section, which is basically you can drill that section in 50% of the time. So if that section takes you 2 days -- for example, the example I put there is 60 hours, we do it in 30 hours. That's 1 day, 1.5 days. If the rig count and spread rate in the Middle East cost you around $45,000 to $55,000 a day, 1.5 days is significant, right? So you're talking about $70,000, $80,000. And if the price is the same or equivalent, then you already save this client. And that's where we see how can we grow this part.
We have a full-blown technology road map on the drilling to ensure that we have all those factors. So we have high-spec motors working on MWD, LWD, et cetera, and this is when I would say I have a solid portfolio. And now I can tell you, yes, I can compete with the big boys for the entire drilling portfolio. But today, no, we are only specifically targeting that part of the market.