Barak Eilam
Analyst · Bank of America.
Sure, I think I related to some of it in my earlier remarks, but I'll emphasize a few points. Thank you for the question. I think that when it comes to CX, it's actually the opposite. Meaning that AI, as I mentioned, has tremendous potential to solve some long standing challenges in this market with respect to the challenges with skilled labor, decision velocity and mass personalization at scale. But to do that, as I said, there is nothing generic about it. And it doesn't reduce the level of investment one needs to do in order to deliver on that. And we've seen it numerous times in the past. Not to be too repetitive, but I'll mention once again, I can't emphasize enough from our real experience and our customer experience how critical it is to have these mass decades of historical data that is at a high quality, highly labeled, and it's nothing, again, this is not a public domain information. And we have it because we have thousands of customers. And we’ve seen throughout the history. Hundreds of billions of interactions go to our platform, and we have the derivative data from that. So you can take 5,10, 100, 500 people and try to replicate or imitate that. It's just impossible to do that. And we did not start doing it yesterday. Second, you need to have a well adopted platform that can be added to. So otherwise, the effort is just tremendous. And that's what CXone is all about. CXone has thousands of customers well adopted across the board, and it's an add-on. And it was designed and developed to be infused with AI. And last, I must tell you again, what we hear from customers is a real concern about security. And there are two aspects of security and trust. This is number one, what do I share with the AI engine at the public domain in order to make it extremely precise and accurate? And that's something that we provide to customers, and they don't need to go to the public domain for that. And second, this is not a generic approach because you want your AI to service the brand and aim to assert certain goals. So, for example, if the customer is seeking to ask, well, what is the best thing I can do with my service? You don't want the AI engine to offer the customer to go to a competitor or to say something that will embarrass the brand and to do all of that. That's exactly what we've been doing for years and it's very, very hard to imitate or to catch up to what we're doing. I actually think AI increased the barrier of entry to CX and doesn't democratize it or taking it down.