Jason English
Analyst · Goldman Sachs. Please go ahead
Hey, good morning, folks. Thanks for spotting me in. I wanted to come back to the pricing narrative. You guys have obviously done a phenomenally good job navigating all the cost pressures that you faced over this year and demonstrated a strong ability to get price. I heard in your prepared remarks the emphasis on a need to maybe lean heavier on productivity, lean heavier on innovation. And if we look at some of the Nielsen data, which we know has plenty of imperfections, it does suggest that private label particularly in the U.K. and categories like fish is finding another leg of momentum. And it begs the question of whether or not you may be reaching some upper limits on the ability to push price even further. So I'd love your thoughts on that what you're seeing in terms of need to push more price, yes, I know it's a moving target, given the pound volatility and then your ability to push pricing, if needed, further in that market.
Stéfan Descheemaeker: Okay. Thanks Jason. So obviously, it's a long question with different aspects. I would first contextualize you the Nielsen numbers. As you know, it barely covers something like a bit more than 50% of our total sales. So it's obviously an interesting KPI, but it's just part of it. So that's one thing. This being said, in terms of pricing, to your point, it's a never-ending story. We always have to find the balance between price, volume market share and margin. And I don't think it's going to change any time sooner in the future. So at the same time I think the private label guys do have to do the same thing. I think what's going to be key for us -- and what has been key and that will be key for us is to remain agile. But definitely, we have demonstrated, as you know, overall, obviously here and there are some exceptions, but we've demonstrated an interesting pricing power in 2019, which again it doesn't come by chance. It's a combination of innovation and investment behind the brands and all those things. But I think the key word Jason is agility and finding the right balance between these different elements. Long term, it's -- you know the story as much as we do. It's all about the power of our brands. And we need to be paranoid with brand people and we need to invest to keep investing behind these brands. It's a never-ending story, because obviously private label really forces -- which is healthy by the way, forces to raise the game.