Stefan Descheemaeker
Analyst
But to your point, last year was a really a great year. And believe me, we have all the intent to have another great year this year with or without the weather. I think there are things that we are very much in line with the business model, by the way, we've improved. So first, you know, you have a huge, let's say, number of freezers and some were outdated. And as expected, you know, we're improving all these freezers. I think it's memory is right. You have around 120,000 freezers across the older region, which is a great route to market, as you can imagine. And some, you know, had to be out there and some were outdated. And as expected, we are changing them, which is great. And it's going to help us and with the retailers and with the consumers, that's the first piece. The second piece is we are also improving, let's say, the quality of the factories. That was also part of the plan. And the third piece, which is something we have learned since last year, is you probably need to, you know, to be ready on time, more ready on time in terms of inventory of finished goods, because it's another -- it's another game vis a vis frozen food. So you have to make sure that you're going to be ready, let's say, Q1 or even Q4, Q1, Q2 to deliver. It's quite different from frozen food. You just can't rely on Q2 -- on Q2 and Q3 to deliver your ice cream. Last year we had some out of stocks because we hadn't fully grasped that piece. And obviously we're learning. And so that's the third piece of improvement that we are coming up with. On top of that, you know, the team is, well, the team is great, you know, with the Adriatic's. They're doing a fantastic job. They've come up with a new taste considered as among the best new ice cream in the world. And it's, yeah, it's going to come. By the way, we also have opened a new avenue in terms of exports, let's say, to Austria where, you know, you have a very sizable community of Croats there, especially in Vienna. And as you know, we have a very strong distribution in this country. And so if you go to Vienna, I would invite you to go to some of the stores there, for example, SPAR. It's not advertising here, but then you will see some of the Lidl products. And they you know, it's we're very confident it's going to do well. So, yes, very pleased with what we have qualitatively and quantitatively.