Stefan Descheemaeker
Management
Well, to your point, let me stand back, because that's exactly your question, Rob. When you're taking the category, the frozen food category in Europe and we are the category, we mostly very healthy protein, chicken, fish and then veg. Two-thirds of our business is this, which is quite different from what you see in the US. So that's the first piece. So we definitely represent between frozen food and what we are, we have really good food. And I think this good food together with, I mean affordability, together with healthy and tasty, it's really becoming a competitive advantage. And I think, we mentioned that the frozen food has been doing well over the last 10 years, has been outperforming food and I think we keep it that way. When you see the fundamentals, then again, back to comparison with the US, well, US says we have a long way to go in Europe. When you compare, let's say the per capita consumption, which is pretty high in the US, UK is midway, then you have all the other countries which are probably something like 50% lower than what you have in the US and it's definitely, we've seen this. It's definitely considered a category that is expandable. People are planning less frozen food, planning more other food. So the combination of all these things. Yes, we love frozen food. I think we love the fact that we are focused behind this category and obviously, we think as a leader, we definitely want to lead the category. Then on top of that, you obviously have all our programs in terms of Must Win Battles, in terms of Growth Platforms, including chicken, which is a big thing for us. And then something that we're really lifting up now, which is innovations. For all these reasons, we are the category leader in the green category. Yes, we are very positive about this category in the future.