Earnings Labs

NerdWallet, Inc. (NRDS)

Q4 2025 Earnings Call· Thu, Feb 26, 2026

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Transcript

Operator

Operator

Good day, and thank you for standing by. Welcome to the NerdWallet Q4 2025 Earnings Call [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Robb Ferris, VP of Finance. Please go ahead.

Robb Ferris

Analyst

Thank you, operator. Welcome to the NerdWallet Q4 and Full Year 2025 Earnings Call. Joining us today are Co-Founder and Chief Executive Officer, Tim Chen; and Chief Financial Officer, Jun Lee. Our press release and shareholder letter are available on our Investor Relations website, and a replay of this update will also be available following the conclusion of today's call. We intend to use our Investor Relations website as a means of disclosing certain material information and complying with disclosure obligations under SEC Regulation FD from time to time. As a reminder, today's call is being webcast live and recorded. Before we begin today's remarks and question-and-answer session, I would like to remind you that certain statements made during this call may relate to future events and expectations and as such, constitute forward-looking statements. Actual results and performance may differ from those expressed or implied by these forward-looking statements as a result of various risks and uncertainties, including the risk factors discussed in reports filed or to be filed with the SEC. We urge you to consider these risk factors and remind you that we undertake no obligation to update the information provided on this call to reflect subsequent events or circumstances. You should be aware that these statements should not be considered a guarantee of future performance. Furthermore, during this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release, except where we are unable without reasonable efforts to calculate certain reconciling items with confidence. With that, I will now turn it over to Tim Chen, our Co-Founder and CEO. Tim?

Tim Chen

Analyst

Thanks, Rob. This quarter, we exceeded our guidance for revenue and non-GAAP operating income. In a moment, Jun will talk through our results in more detail, and you can also find more information in the earnings release and shareholder letter posted on our Investor Relations website. In 2025, we faced headwinds as consumers increasingly turn to AI overviews and LLMs over traditional search, resulting in steep organic search declines. In spite of this, we delivered year-over-year revenue growth of 22% for the full year and 23% for the fourth quarter as growth in performance marketing, direct and nonsearch referral channels more than offset the declines in organic search. Turning to our financial performance. We delivered fourth quarter revenue of $225 million, up 23% year-over-year and non-GAAP operating income of $25 million, up 47% year-over-year. Revenue growth was driven primarily by personal loans, banking and insurance, partially offset by credit cards and SMB products. For the full year, we reported revenue of $837 million, up 22% year-over-year and non-GAAP operating income of $96 million, up over 100% year-over-year. Looking ahead, in the near term, we anticipate continued growth in performance marketing, while we expect organic search to remain under pressure. We are keeping the long term in focus by continuing to invest in building deeper relationships with consumers and SMBs across an increasing number of financial decisions. And now I will pass it over to Jun to cover our financial results in more detail.

Jun Lee

Analyst

Thanks, Tim. As Tim mentioned, our fourth quarter results exceeded our revenue and non-GAAP operating income guidance due to continued momentum in performance marketing. We remain focused on creating long-term shareholder value by delivering sustainable growth, strong free cash flow generation and disciplined capital allocation. With Q4 growth ahead of expectations, trailing 12 months adjusted free cash flow increasing to $118 million and Q4 share repurchases of $51 million, we made progress on each of these objectives during the quarter. Total revenue in Q4 was $225 million, up 23% year-over-year, exceeding our guidance range. This was driven by a 28% revenue growth in our consumer verticals, partially offset by a 12% revenue decline in our SMB vertical. Within consumer, insurance revenues increased 13% year-over-year, driven by robust auto carrier demand. Lending revenue increased 141% year-over-year, driven by a 264% growth in personal loans and double-digit growth in mortgages and other loans. Emerging Verticals revenue grew 57% year-over-year, driven by banking as we leveraged conversion data provided by our partners to gain share in a healthy demand environment. Looking forward, we are cautious on the outlook for our banking business as lower interest rates could reduce demand for high-yield savings accounts as the year progresses. Credit card and SMB revenues declined 24% and 12% year-over-year, respectively, driven by organic search headwinds. For the full year, total revenue was $837 million, up 22% versus 2024. Revenue from our consumer verticals grew 27% to $737 million, while revenue from our SMB vertical decreased 9% to $100 million, primarily driven by organic search headwinds. Moving on to profitability. Q4 non-GAAP operating income or NGOI was $25 million, which was above our guidance range. The beat was primarily driven by revenue outperformance, partially offset by margin pressure from declining organic search revenue. Q4 GAAP operating…

Operator

Operator

[Operator Instructions] Our first question comes from Michael Infante from Morgan Stanley.

Michael Infante

Analyst

I'd be curious on the LLM-based referral traffic in terms of what you guys can see, whether or not it's actually incremental to the business or if you're seeing some level of cannibalization relative to existing organic searches?

Tim Chen

Analyst

Yes, I'll take that one. So we're definitely seeing what we believe is incremental. People, I think, are searching more both on traditional search engines as well as LLMs. We see that in the industry data. And then in terms of what we're seeing on our side, the conversion rates on that LLM referral traffic are much higher and growing rapidly. So we do believe it's incremental.

Michael Infante

Analyst

Okay. That's helpful. And then is there a way to sort of help quantify how much of a drag the sort of persistence of these organic traffic headwinds are as it relates to the '26 profitability outlook? I'm just trying to understand how we should think about any potential continuation of this performance marketing intensity and if you view that as a form of medium-term headwind to margins.

Jun Lee

Analyst

Yes, I'll take that. So I believe your question is, how should we think about SEO headwinds? Is that right?

Michael Infante

Analyst

Yes, that's fair.

Jun Lee

Analyst

Yes. So just -- first of all, we're not solving for a margin percentage. We're focused on adding NGOI dollars as we discussed. So given the mix shift changes in performance marketing and organic, revenue tends to be not as correlated to NGOI and free cash flow and focusing on margin percentage targets would be limiting for our flexibility as we need to make the right economic decisions for our shareholders. And so what -- it is true that what you have seen is correct where we are experiencing a decline in organic revenue, but we have been, at least from a revenue perspective, more than offsetting that with our performance marketing revenue. And in order to -- and what I would guide to is, I think you could really take a look at our performance marketing spend trend over the last couple of years. And I think that will give you a pretty good sense of how to think about our revenue growth from a performance marketing standpoint in the outer years. But at the moment, we're not guiding specifically to revenue channels.

Operator

Operator

Our next question comes from Jed Kelly from Oppenheimer.

Jed Kelly

Analyst

Just given the current landscape, you've got a strong brand and broad distribution with a lot of your financial service partners. How can you -- can you give us an update just on how you're thinking about vertical integration and how that strategy is going to create a more stickier relationship with the consumer?

Tim Chen

Analyst

Yes. It's a good question. Typically, we're comparing, like you said, our brand and reach with better consumer experiences, stickier consumer experiences. And yes, we're pretty happy with the way that's playing out. Typically, you go from a transactional relationship into a relationship with better unit economics and a lot more -- a lot closer relationship in terms of understanding what the customer needs. So we continue to see opportunities there. We are quite often the preferred acquirer when we get into corp dev conversations. So we continue to look forward to just being prudent but opportunistic on vertical integration.

Jed Kelly

Analyst

And my guess would be a lot of these large LLMs, similar to like Google and Search aren't going to go out and create a ton of relationships, right, direct relationships with banks and financial services partners. So shouldn't you as an aggregator or marketplace, sorry, to -- isn't there a way to be positioned well? And have you thought about data sharing and other stuff with some of these emerging LLMs?

Tim Chen

Analyst

Yes, it's a good question. I mean I think if you think about the scenario where you're trying to do some form of agentic shopping or LLMs are trying to get more integrated, there's kind of 2 obstacles you really need to think about. So the first is regulatory. For example, you can't get an insurance quote from someone without an insurance license. And so if you look across, for example, credit, insurance, mortgages and investing, they require licensing where institutions need deterministic and compliant outputs, not probabilistic answers. So that isn't optional for any intermediary, whether it's us or some kind of agentic solution. And second, the financial institutions need to buy in and participate. So for example, an insurance company can easily refuse to quote an AI agent that is shopping around by inserting a multifactor authentication step, right? The 2-sided marketplaces really only work if lenders and insurers want to participate. They bear real cost to quote and service demand. And if agent-driven traffic hurts their margins or compliance posture, they can simply block it. So I do think there will be changes in terms of how consumers engage. But in financial services, usefulness at scale requires both the licensing piece, that compliance infrastructure and the institutional buy-in, not just an [ agentic flow ]. So we think we're pretty well positioned to make -- do with all that.

Operator

Operator

Our next question comes from Justin Patterson from KeyBanc.

Justin Patterson

Analyst

Could you talk a little bit more about how AI is being leveraged internally to improve just both products as well as just the underlying content? And then I'll have a follow-up after that.

Tim Chen

Analyst

Yes, sure. I mean we're leveraging AI pretty broadly. So I think as you mentioned, there's 2 dimensions. There's the -- first, the internal operations. We're thinking hard about how we can use it to augment our existing workforce and the more efficiency we can drive there, the more value we can deliver for consumers. So whether that's across coding or back office or empowering our salespeople to be more useful for our customers, that's a big initiative. And then in terms of the consumer-facing side, yes, it definitely opens up more nondeterministic product flows. Like I mentioned earlier, though, we really have to be careful about compliance there and auditability. And -- but we do think we can provide a lot more service per agent or adviser as well as some fully digital solutions in the future, and we're working hard on that.

Justin Patterson

Analyst

Got it. And then for the last question, you've had a really successful vertical integration strategy the past few years. As you look at just your vertical coverage today, are there any other areas where you see opportunities to be -- go out in the market and just augment some of the services you offer today?

Tim Chen

Analyst

Yes, we do. There's a lot of different corners and a lot of different verticals. So we have a pretty nascent effort in terms of NerdWallet insurance experts. So that's an area of focus for us that I think can improve the user experience and improve the economics of the insurance marketplace as well, but there's others as well.

Operator

Operator

[Operator Instructions] Our next question comes from Justin Whitney from William Blair.

Ralph Schackart

Analyst

It's Ralph Schackart actually. Just a quick question on traffic sources. So you've been in the performance channel now for a while. Just kind of curious if you could maybe take a step back and sort of frame what's working for you here? What strategies and channels are really starting to contribute to overall platform? And then as you have worked with these channels for a while, can you help us think through the efficiencies you might be finding? Obviously, there's a different profitability profile between performance and organic. But just maybe speak to any efficiencies that you're finding and/or working on.

Tim Chen

Analyst

Yes, I'll take that. I mean performance marketing has been working pretty well for us. We think our brand is a halo across all of our performance marketing efforts. We think the -- what we know about the consumer and our data infrastructure is a big part of enabling that as well. And then we also think our vertical-by-vertical expertise is also a factor that helps, especially across channels like Meta or CRM in terms of driving improvements. In terms of efficiencies, over time, we find that being a one-stop shop across many different products has advantages. So we're thinking hard about how to use the various parts of our business to strengthen every other part of our business with internal cross-merchandising. And so yes, those things all start to work together well over time. And I think it's a big factor behind our success.

Operator

Operator

I am showing no more questions at this time. I would now like to turn it back over to management for closing remarks.

Tim Chen

Analyst

All right. Thank you all for your questions today. As always, I'd like to give a huge thank you to the Nerds for their continued hard work over 2025. I'm looking forward to sharing our results in Q1 with you in a few months. Thank you.

Operator

Operator

Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.