David W. Crane
Analyst · Angie Storozynski of Macquarie
Angie, that's a multi-part question. And to answer one of your questions, it's going to take the combined intellectual might of myself and Jason. So I'm going to start to talk about 2 aspects of it. Let me ask Jason to focus specifically on Reliant, because, obviously, Reliant's the lion's share of it. But I would make 2 points, Angie. First of all, one of our approaches in terms of looking at retail is that we specifically don't want to just compete with the set of offerings that can only compete on price. So when we went out and acquired Green Mountain, and obviously, Green Mountain has a very distinct value proposition that involves environmental sustainability equally. So when we went out and bought Energy Plus, Energy Plus with their exclusive arrangements with various frequent-flier programs, loyalty programs, affinity programs, they also have a different approach that's not just based on price competition. So I think those 2 companies themselves have a very distinct proposition that doesn't depend completely on price. As to -- before I hand over to Jason, I also want to comment on your -- the rules, as they're changing in Texas, are definitely favoring the wholesale. And if you look at -- in the scheme of things, that's probably not going to be positive for any retailer, but in the scheme of NRG, where the wholesale business is still bigger than the retail business, it's good for us. And I will tell you that even for NRG's retail businesses operating in Texas, those rules are going to be a particular challenge that people that don't have the benefit of the wholesale supply to support their retail businesses. So in the long run, I would argue to you that for -- even for our retail businesses, which in Texas, obviously, led by Reliant, tougher rules on retail would make for a more rationalized competitive environment, which we think that Reliant can flourish with. And with that preamble, here's the main event, Jason Few to tell you how he adds customer count, while maintaining healthy retail margins.