Todd Pedersen
Analyst · Morgan Stanley
So this is -- attrition is an interesting thing. There's no one like silver bullet in attrition. It's a lot of little points of interaction with customers that determines their life cycle with us [indiscernible]. We've continued to improve. And again, this is really, really important. This is the differentiator with Vivint than everyone else. We create our own customers from a sales perspective. We professionally install the hardware that our engineers have designed and have written the software and the firmware for. We own our platform. It's this incredible cycle that -- and it's this feedback move that no one else has at this point. Others are trying to recreate our partnership to recreate that. But it's all -- it's lots of little points of contact and knowledge that we have to improve reliability of the product. It's how we answer calls, it's how we do installs, installation protocol, service protocols. And then this is just maybe not obvious, but it's obvious to us because we've been through a few downturns. Our product and services, when I'm talking about smart security generally, has done very, very well through every downturn, at least I've run the company through. So the last downturn, we shared very well. And I think in general, if you think about the burglar alarm security industry, they've done well also as far as attrition goes. I mean I think people historically, when those things happen, they want to protect their largest investment, which is typically their home, their families, the assets inside of those. We provide that. And then with this current environment of COVID, and people working from home, there's this incredible reconnection with the home, investment and kind of thought process around how people live and operate in their home, how they engage with -- and they're engaging with food delivery, grocery delivery, package delivery, increased demand for all of those services and how we integrate with that for consumer, making them safe and comfortable and giving them the knowledge that they wouldn't have without our services. There's all kinds of things that are benefiting our company today, and we're happy to do that because this environment is a little scary sometimes for people, and this provides nice peace of mind with smart security. And here -- the great thing is, well, one, I hope things calm down on all fronts for everyone worldwide and our country. The -- I think that the engagement with our product and services and app on an individual consumer basis, has been incredible, and it's going to be remembered by our consumers. And then again, I think you layer on with that, the fact that we are now starting at branding and advertising campaign really describing who we are, what we do, how we're differentiated and the value proposition that we deliver, we think we've got some good wind behind our backs.