Well, I would tell you that the urgency on the payer policy side is met in parallel with the urgency on the commercial side. And on the commercial side, as you know, Chase, many may know, we've had these relationships for 4, 5, 6 years and the academic and the bias in these physicians is high. So yes, we plan to expand the sales force as we get larger insurance policy coverages. But having that said, many children's hospitals today don't allow lunches, dinners, et cetera. So most of the work is done currently through Zoom, phone calls, academic meetings, et cetera. Our focus between now and January 1 and ongoing, more so than ever before is a 4- or 5-pronged approach from a newly hired and very talented marketing director that came from the med tech space from a company that was acquired by Stryker. And she's implementing again this 4- or 5-pronged approach that includes many avenues, including key opinion leaders speaking around the country at division meetings, at dinners to bring physicians completely up to speed, not just the physicians that see these patients every day, but the entire division. And it's important that we have such a strong presence around the country because treating one or two patients per day or per week is much different than treating multiple patients per day or 10 patients per week. So it's not just getting the IB-Stim into the program from a marketing standpoint, but it's making sure that these children's hospitals in these programs have what we can look to be called disorders of the gut-brain interaction or DGBI clinic days or IB-Stim clinic days. The most successful programs in the country have IB-Stim clinic mornings or days, whereas they have 8 or 10 or 12 or 16 slots per day, and they know the week before that when a patient comes in, they have those slots that can be filled with patients in need. And I say that's important because if we have policy coverage and we don't have slots available, we know there are significant wait times in children's hospitals. So that would present a capacity issue. So the commercialization side of this and the marketing side is not just bringing this product in and bringing it -- but making sure it's top of mind and the utilization is critical. So as important as the sales force is, I would tell you today that the marketing side of this and being top of mind and creating an IB-Stim clinic day or multiple IB-Stim clinic days within a practice depending on how many physicians they have is equally important. So we're putting significant dollars right now into the marketing side, into the key opinion leaders and the speaking series that we're launching in early January. And again, 4 or 5 other levers around that through the academic society to make sure that this technology is top of mind based on the evidence that's been published.