Paul Sarvadi
Analyst · Robert W Baird.
Well, the actual survey results from the rebranding, from the advertising were absolutely off the charts. We nailed it when it comes to the impression we're making on a prospect and the way the door is open. We're starting at a different point now with the prospect. And frankly, I think, this -- I'm really excited about next week's sales convention because I don't think our Business Performance Advisors realize how dramatic that change is. And I think we're going to be able to demonstrate that to them with the results of the survey in our convention next week. And that should be very encouraging for them to know that there's a much more open door. Prospects that have seen and heard our advertising, they want to contact us. Now a lot of them won't because they're busy, but that means their mindset, when we call them, is completely different than it used to be. Like Richard was mentioning, with 46% or 47% that wouldn't even take a call, there are 50% of our prospects, the ones that have head our advertising, would like to call us. And if we call them, believe me, they're going to take your call and they're going to set up a meeting. So we think there's tremendous upside yet. We're not going to change a lot in the actual advertising message because the takeaway from prospects was that we provide business performance solutions and strategic insight that can help their business. That's exactly the impression we want to make, and now we want our whole selling process and the Business Performance Advisors to be able to deliver on that promise. We're making the right promise. We know that when we provide our service to the customer, this also came out in the survey, that the degree at which we deliver on that very significant promise of being a trustworthy innovator, industry leader, that's a big promise. And fortunately, from the results we see, a great confirmation among the client base that we, in fact, deliver on that. That's what sets the company up for a dramatic, competitive success, when you make a substantial promise that you're able to exceed the expectation in delivery. And so we're very excited about where we are. We think we've got the right message, and we're going to carry that out as we go forward this year.