Pasquale Natuzzi
Management
But in addition to that, I'm -- this is, CEO, Pasquale. In addition to that, I would like to emphasize that division wide we are planning to test the opening of Natuzzi Edition store in America. It's because we have been investing a lot of money and the entire company and the management time to be consistent with the brand value and their positioning. If you consider, for example, the performance of restoration upgrade, at the range that they're growing is just unbelievable, even Williams-Sonoma or the Room & Board for example. So, there has been leanly updating their product proposition to the consumer. And today, consumer, they move much faster than the retailers, especially when you have a large retail chain before you review location, you review your product proposition, your advertising, your sales consulting, your store management, because while you have different positioning you need to be consistent and there everything must be aligned with. So while there are some brands that -- all those brands are growing -- very exciting the way they are growing. The traditional retailer community is suffering. We have been analyzing what’s going on in America. With the Natuzzi Edition, the future with the Natuzzi company in general, the future is to control the distribution. I mean, we've been able to show to the consumer the Italian lifestyle -- Apulia lifestyle with the Natuzzi Italia. But even with the Natuzzi Editions but we target different consumer. So I mean honestly region wide, our control of the distribution is performing well while also, let's say, is not performing where we have Natuzzi Edition in some markets, primarily in America, as we have also Softaly in America, all private label is suffering. And today we are here Ed Teplitz, our President just because we shared work together and understand how to address the issues in terms of business development that should be profitable and how we should focus and address the duty that's been rising. So that's -- I mean, it's not immediate time but we feel very much confident, because we have strong basis, we have the fundamental, okay. We are the manutailers, we know how to design products, how to manufacture product, how to retail the product today. And we are global with factory in Brazil, factory in China, factory in Italy, factory in Romania. We are confident and we are aware in the mean time, to be honest, I mean, we are not sleeping -- sleep dreaming certainly.