Pasquale Natuzzi
Analyst · MKH Management. George, please proceed. George, unmute your phone. Corey Pinkston, your line is live
I'm sorry because communication is not really the good one that should be. But anyway, I was saying that while we are in the position with our system to analyze and make diagnosis on the performance of each individual store that allow us to define action plan through changing product is not performing with a new product that could perform based on our know-how, knowledge and also supported with the marketing. That's what we have been doing in 2024, preparing how can we -- because we have a store. We have a store in China. We have a store in America. We have a store in Europe. We have a store in Middle East. We have a store in everywhere. We need to increase the sales. And in order to do that, we feel very confident that with the new collection that we developed in 2024, wherever we have done already, the launch of the new collection supported by really an effective and very good marketing support are performing very well. So that's our challenge this year is just to improve consumer confidence in each geography, in each store, and we have all the tools to do that. I mean, so that's what I can say that I'm confident that despite the geopolitical situation, what -- I mean, production, we are -- production-wise, we are very well, let's say, organized because the factory in Brazil, the factory in Romania, the factory in Italy, the factory in China, the factory also in Vietnam. I mean, even regarding the duty, the tariff doesn't concern us really very much. Our challenge is primarily how we should improve the sales in each individual store and geography. We have the new collection that we developed for Natuzzi Italia, but also for Natuzzi Edition. And we have all the marketing plan. We have made a huge investment in order to support geography and the individual store or group of store like we did in Florida, for example. We have been doing -- launching comfortness collection in Florida, but also in Georgia and also in Texas. And we have -- I mean, we are getting -- the traffic is increasing, absolutely. We are getting a lot of contact. So that's what I can say regarding the marketing department and the product development market company has been doing in order to overcome this situation that no question about it is not an easy situation. We see also other peers how they are performing. So that's the reality.