John Ferriola
Analyst · Citi
Well, it's interesting that you say you get that question a lot from investors. So do we. We keep hearing that in terms of what other people are doing and also, frankly, in terms of what we are doing. So let me start by talking a little bit about what some of the things that we are doing. I'd be very specific in saying, look, we're not adding capacity. We said this in the script. We don't add capacity simply to add capacity. And we're investing in our company to better serve our customers, to strengthen our competitive position and frankly, to reinvest and position our divisions for the next decade. So all of our expansion plans are being made with very, very specific, strategic objectives. So let me start with that point. Now I'm going to spend a little bit of time on this because we do get it so often. We hear from many of our investors. So let me just talk a little bit about some of the things that we're doing, why we're doing them and what we're looking to accomplish. I hear a lot about our long products plans in rebar and merchant, and this, are we concerned about that we're adding 700,000 tons of rebar to the market and 400,000 tons of perch into the market. When you look at that, you'd say, "Well, we're adding 1.1 million tons of long products into the market." But the reality is that we're realigning our position in long products and reassigning some divisions into new products, into new areas. So when you look at how we're shifting things around, okay, we are moving 400 tons of the rebar, of our current rebar, into long and SBQ, into new divisions, into new products and new divisions. At the end of the day, when you look at how we've restructured our long products in rebar and merchant bar, what we're actually adding is about 500,000 tons, okay, and actually shifting about 70% of the added milled capacity will be directed into new or higher value-added products, specifically long and SBQ. So when you look at what our long products' strategy is, we're not just simply adding into the -- additional tons into the market. We're realigning our production to better meet our customer demand in the markets. And I can't give you a better example of that than Sedalia. So let me just talk about Sedalia for a minute, okay? Sedalia is located in the middle of 900,000 rebar market, 900,000 tons. Of that 900,000 tons, 700,000 of that 900,000 tons in that market, Sedalia will have between a 350-mile and 400-mile freight advantage in shipping to their customers. That is not insignificant when you look at costs. And when you add to that fact that we are surrounding Sedalia with David J. Joseph's scrap operations that are literally within 50 miles...