Jen-Hsun Huang
Analyst · Vivek Arya with Bank of America
Well, the 1000RMB market has a lot of segments underneath that. And at RMB 1,000, you really need to have a world-class phone. And right now there just isn't a very good solution for a world-class, high-performance dual-core processor with integrated 3G modem. And surely, there's RMB 500 phones and they have low-end integrated solutions with 3G. But nothing sufficiently good at the RMB 1,000 to be able to claim that it's as good as an iPhone 4 but at a much affordable price. And so that segment, where you need to have a world-class high-performance dual-core processor like Tegra 2 and a great software stack, along with 3G modems are, as you know, quite affordable and quite abundant and they've been around for many years. Integrating those together on a bill [ph] material is not too difficult. And so that's one. With respect to the tablets, Amazon Fire is a really interesting product and it's great e-reader. But our belief is that there's a marketplace for tablets that are much more general-purpose. I think the ASUS Transformer Prime is a first example of a tablet that can really demonstrate differentiation, and people love it, and it's, frankly, my favorite computer now and it's a lot of other people's favorite computers. It is a tablet sometimes, it's a full Notebook PC sometimes and the performance is really terrific. And so I think Ice Cream Sandwich addressed a lot of the challenges that the tablet industry had, Android had last year with fragmentation. But now with Ice Cream Sandwich, your phone is Ice Cream Sandwich, your tablet is Ice Cream Sandwich, all the applications that come off at the marketplace can work on both. And so I think that unification, it is the only operating system that allows that today. And so that's -- that, I think, is a great advance for the tablet market. And then lastly, at $249, if we can bring a quad-core -- if we can bring Tegra 3 to $249, and for those people who have seen and touched it, that tablet's going -- it's going to sell like hot cakes, we believe. Because it's the right price point, it's completely general-purpose and it's state-of-the-art. So we have reasons to believe that this tablet market is far from over, and there's a lot of interesting opportunities and differentiation to be brought to this market yet.