Jen-Hsun Huang
Analyst · Wells Fargo.
We launched well, first of all, the answer is that RTX adoption is faster than Pascal’s adoption if you normalize to time 0 of launch. The reason for that is Pascal launched top to bottom on the same day. And as you guys know, we weren’t able to do that for Turing. But if we did that for Turing, the adoption rate is actually faster. And to me, it’s a rather sensible. And the reason for that is because Pascal was basically DX12. And Maxwell was DX12. And Turing is the world’s first DXR, the first ray tracing GPU, brand-new functionality, brand-new API and a lot more performance. And so, I think it’s sensible that Turing’s adoption is going to be rapid. The second element of Turing is something that we’ve never talked about before. We’re mentioning it more and more because it’s such an exciting book market for us is notebooks. The install base of Pascal has a very, very little notebook in it. And the reason for that is because, in the past, we were never able to put a high-performance gaming GPU into a thin and light notebook until we invented Max-Q. And in combination with our energy efficiency, we were able to we’re now able to put a 2080 into a laptop, and it’s still beautiful. And so, this is effectively a brand-new growth market for us. And with so few people and so few gamers in the world that are able to game on a laptop, I think this is going to be a nice growth market for us. And then the new market that we introduced and launched this last quarter is called RTX Studio. And this is an underserved segment of the market where consumers, enthusiasts, they could be artists that are working on small firms, they need powerful computers to do their work. They need powerful computers to do rendering and high-definition video editing. And yet it’s underserved by workstations because workstations are really sold on a B2B basis into large enterprises. And so, we aligned all of the OEMs and created a whole new line of notebooks called RTX Studio. And the enthusiasm has been great. We’ve launched 27 different laptops, and I’m looking forward to seeing the results of that. This is tens of millions of people who are creators. Some of them professionals, some of them hobbyists. And they use Adobe suites, they use Autodesk in their suites and some of them use SolidWorks and some of them use all kinds of renders, like blender. And these are 3D artists and video artists, and this digital content creation is the modern way of creativity. And so, this is an underserved market that we’re excited to go serve with RTX Studio.