Peter Chernin
Analyst · Pali Research. Please go ahead
Yeah, I think specifically if you look at the slowdown in the quarter, the slowdown in the quarter was probably due to two specific things. There was a new rating standard, they doubled the size of the rating panel, and that has reduced ratings for everybody, us basically in proportion of everybody else, but it’s allowed us, it’s given the advertisers an opportunity to jockey with us a little bit. But actually to be fair, our revenues are actually up in the quarter in India. We are seeing a little bit of cost increase in India as the Balaji shows get older and go through what is a normalized cycle of renegotiation and cost increases. I think as Rupert said, I think we are guilty a little bit of probably having been a little too short termed in our focus over the past two, three years. And what you’ve seen is that as a result of that, well, we may have been a little bit too aggressive in driving quarterly growth. We probably weren't investing enough to drive the long-term growth drivers of the company. And I think we feel great confidence in Paul and the new team that we've put together, to get that focus back on what we continue to believe is an enormous strategic opportunity in India. So, again, I think that the short-term is, I think you got to give us -- our key issues right now are, we've got to improve the programming and get our ratings. We are still by a significant margin the ratings leader, but we can increase that margin again. Secondly, I think that we’ve got to do a better job of looking at new opportunities, specifically in the area of new channels. We've continued to dominate Hindi language programming, but, for example, we just announced a new joint venture with the Balaji team to start launching new regional channels. We hope to launch three or four new regional channels this year, and there is a great opportunity outside of Hindi language programming in India that we’ve probably been a little slow to adopt. So I think we've got a lot of focus on it. Paul Aiello, our new CEO is spending probably 60% -70% of his time in India. We’ve put together a new team that we feel great confidence in, but we're probably guilty of having taken our eye off the ball a little bit.