Great. Thanks, Matt, and thanks, everyone that asked that question over the last couple of months. It's nice to actually have the money in our bank account. So it's no longer what will we do, but we can actually get started on putting that money to work.
There's 3 areas. The first is not surprising to drive more growth of neighbors to the platform and then once we get them to the platform, engaging them on the platform. We know that when we have neighbors on the platform, they're building community, they're finding utility, we know we will be able to monetize it down the line, so it behooves us to kind of start there first, given how young we still are in our overall global growth.
And so in terms of overall investment areas, notifications, connections and, of course, improving the posting experience to make it easier and easier for neighbors to be active. And we will grow our team to do that. So that involves hiring engineers, data scientists, product people and designers.
Area 2 is the ad platform. We have a massive opportunity here, right? The global ad market is large. It's growing quickly. People are moving from traditional formats to digital because they can measure it and see a strong ROI. Nextdoor sits on a very proprietary set of data, in particular, because we have placed and place allows us to do very unique things, particularly around targeting. We can target down to 0.1 of a mile. So it behooves us to keep investing in how we utilize that proprietary data, some more machine learning, more data science, that will give us the right ad, the right time, and the right person.
And then the third area is our global opportunity. We believe everyone is a neighbor. We've already talked about seeing product market fit across our 11 countries. And in 2022, we want to begin to double down more on countries like France, Spain and Italy, that are high-opportunity countries for us, where we already have a presence.
And over time, you'll see us invest to launch newer countries, too. Of course, our products will cause some of that viral growth to happen. Our partnerships with folks like public agencies will cause that to happen. But there's also some paid marketing that we do, particularly in the beginning of launching a new market, and that takes balance sheet power as well. So with that, maybe we'll take one more question.