Christopher Lamson
Analyst
Yes, I'll just chime in, then kind of the other half of that equation, and I will say, and I've emphasized this a number of times, I think Aaron and his team, even coming out of the supply chain malaise that was on the back end of COVID have really enabled us to sell when your service levels, say, in our division -- our consumables division up against the retailer are north of 99%, it's a heck of a lot easier to have a pricing conversation with the retailer. So that's brass tacks. Relative to really creating value from sorbent minerals and playing mining ball, as Dan talked about at the beginning, I'd say there's really kind of three buckets that we work against that's driving some of that margin improvement or a big contributor to that margin improvement. So the pricing opportunities that you talk about specifically, Heath alluded to it, we really work to understand the value that we're creating for our customers and in certain of our businesses, our consumers as well. That may be understanding the value of substitutes. That would be a good example in our ag business, for instance. In the litter business, if you double-click on that, you've got a dynamic where really the category is not terribly elastic. People are not going to get rid of their cats nor their cat is going to go to the bathroom less because cat litter got more expensive, right? But fundamentally, especially as a value player, our value gaps versus our competitors are key. We study the heck out of those. We understand how our business reacts when those gaps change, and we make adjustments in our pricing strategies to really optimize value there. Dan really talked about at the beginning, a big piece of playing mini ball is really driving the mix and driving the strategic businesses, and Susan hit on exactly that. It's our fluids purification business, our Amlan business and our lightweight litter business specifically, which now includes Crystals. One of the reasons we bought Crystals, as I've told you before, is because it's lightweight. And all those businesses create additional value for our consumers and ultimately create additional value for us. And then lastly, I'd say, even within the business units, our sales teams have become very adept at understanding margin structure and where we can drive the most value, and they're out managing the mix with their respective customers. So three key components there and a lot of focus being put against all three.