Michael Altschaefl
Management
It's a great question, Craig. I think, first, in our historically strong area of High Bay products, so product that can be in 20 to 40, sometimes 60-foot ceilings, but also is often used in the retail environment, particularly big box retail environment, we feel very well positioned with our product line there. We talk about our next-generation Star Line, which is a linear product for higher ceilings, which has been very well received, very price competitive, and we're seeing great traction with that product. It is the product that we are using in this specialty retailers' stores, and we expect it to be a big part of the warehousing logistics customers that we have. In addition, we have also introduced products that are what people call a round or UFO type style of light fixture for higher ceilings, there are certain customers that prefer the round look. And we now have a very robust product line that we've introduced this past year to cover that area. We have also introduced additional outdoor lighting to -- for parking lots, garages, area lighting in areas for parking lots or retail areas. And likewise, we have found that product to be well received. I think from an expansion standpoint, we certainly want to continue to look at both the UVC side and the air movement product potential out there, the antimicrobial that we talked about. And the other area that we are actively investigating is the horticultural area. We think the combination of the likely future increase in vertical farming that getting the growing of produce and other products closer to the end user and the consumer is a trend that we think is going to be strong. There's the obvious opportunity in the cannabis market. And so we are exploring an expansion more into the horticultural side. We've always been strong, in I'll say, the farming, dairy farm, with some enclosed washable product that can be in harsher environments. And so that we think that is another area also. So we're always looking to expand products. We have a very, very extensive SKU portfolio right now, but we will keep our eye open to expand where we need to. Appreciate the question.