Bradley Mason
Analyst · Piper Jaffray
This is Brad. Yes, I think there's a couple of things to think about here. Definitely, we have made a lot of cuts in a lot of areas, but we've also -- now that we have more refined and better strategies for each business unit, we've got certain investments that we want to make. As an example, in our BioStim business, we really haven't put in -- we haven't put -- we've done a lot of basic science research, but we haven't done the clinical cost of efficacy and that sort of thing that we need to do, and we need to build on that scientific research, basic science research, I should say, and look for new indications with new investments there. We're going to be investing in our infrastructure, there's no question about that. I think you're going to see that our G&A, while quite a bit higher than I would like to see it in 2013 will be flat -- should be flat in 2014. However, there's a reason for that. Right now, we have some gaps in our processes in our IT and other areas where instead of world-class processes, we have to use a little more brute force and put more people to get the job done. So as we bring these new systems and things online, and improve our processes, I expect over as we get into 2015 and '16 that our G&A percentage will drop significantly. The other area that I mentioned that we're investing in this year is increasing our R&D spending. We still have tremendous growth opportunities in all of our businesses, and we are adding additional $5 million in research and development to push that business along. So as we go forward to your point there's one other factor that affects your question directly and that's our ASPs. So if I think about this business by business, our BioStim business has been stable for many, many years. We saw a slight decline in 2013, about 1.5%, but nothing major. Our Biologics, actually our ASPs have gone up. Extremity Fixation, we're holding our own. And then in Spine Fixation, we took a pretty big hit in 2013, I think a number of people did, but part of that was a little bit self-inflicted. We did quite a bit of discounting that we didn't control, as well as we should. And we've got some initiatives going to help control that better going forward. So as we get into '15 and '16 to kind of wrap that all up, we expect our overhead costs, and our sales and marketing costs, our R&D costs and our G&A, sales and marketing and G&A to go down and R&D to go up, and we'll get back where we belong on our operating margins as we move forward in the next couple of years.