Right. So first of all, I think we've seen different types of M&A over the last few years. So there's been the big players who have acquired other big players, and as a result, had a lot of duplication in offerings and drove some, obviously, synergies, but some rationalization of brands as well. Whereas 1 of the things that we focus on, on our M&A strategy has been looking at our portfolio and seeing where there's gaps in our portfolio and really looking to find acquisitions that could fill those gaps. So the example, when we acquired EIC, Edibles & Infusions Corporation last April, we worked in the gummy space, right? We acquired it in April. It was pre-revenue. By August, we launched the new gummies into the marketplace. We're now the #3 gummy player, right, in 6 months, from when we launched into the market. So we found that hole. We recognized with our Laurentian acquisition that we needed a craft flower provider. We did rework and concentrates and concentrates with a growing segment, and we wanted to bolster our presence in the Quebec marketplace. And that's working really well for us. Not only do we get the benefit of the higher-margin products that Laurentian has provided, but we've strengthened our relationship with the SQDC in Quebec, and we're seeing that reflected in the growth of our core Organigram SKUs, not just the Tremblant SKUs. So we've been very focused at looking at the portfolio and figuring out where we have to go that meets it. So it is accretive and incremental as opposed to just chasing market share that ends up with duplication might result in some rationalization. So that's sort of our approach. In terms of your thoughts, where it's going to go? Look, there's a lot of players in flower. And there's -- flower is a big part of the category. But how do you differentiate over time is going to be important. And I think the -- some of the fragmentation in the flower space is people want news, but the bigger players could keep bringing new strains, new news, and you don't need to have a separate LP come out and set up for a onetime offer in and out. We're really focused on our quality of our flower, growing it, improving both our terpenes and our THC and developing high-quality product for our Edison brand and bringing some new strains out in the marketplace so the retailers don't feel they need to chase those craft or specialty producers. And of course, we have our Laurentian craft flower as well. So that's how we see it and hopefully could keep growing and driving our market share as a result of that M&A approach.