Albert P. L. Stroucken
Analyst · George Staphos with Bank of America Merrill Lynch
All right. Well, let me try to address this. Number one, what we saw in volume evolution in Latin America in the third quarter, as I said earlier, particularly driven by Colombia. So we have to be careful that we keep our countries separate when we look at them, and what's happening in Colombia is not necessarily influencing what's happening in Brazil. As we said, our total volume in Brazil was flat with last year, so we did not really see a dropoff. What we did see was a dropoff in beer. Now since you are asking the question regularly, we, of course, are putting quite some emphasis behind trying to find out what's really happening in the Brazilian market. And what we're trying or what we're seeing at this point in time is that clearly, there is consumption expansion in more of the Midwestern region of Brazil. And there is not a lot of infrastructure there, neither as breweries nor really as glass manufacturing facilities. And what we surmise from this is that perhaps the trend that we're seeing is that to prepare the market and to establish market share, people are, brewers in particular, are focusing for those segments on cans because they don't have the established returnable infrastructure in place yet. But once they start building brewers -- breweries in those regions, we most probably will see that more equalized with what we see in the rest of the nation. I do not feel, and if you look back at the beer growth that we have seen in Brazil in particular over the last 3 or 4 years, that we really have been losing market share per se. I believe it really is driven more by geographic considerations. And also, one thing that we have to keep in mind, that if there are temporary increases in demand, like, for instance, if you have an event like the World Cup and so on, very often, brewers would tend to use one-way containers for those events because there are limits, of course, on the use of glass in stadiums and surrounding stadiums as you go forward. I think that's most likely impacting some of this stuff that we're seeing.