Randall J. Weisenburger
Analyst · David Bank with RBC Capital
We certainly have some quarters where it's $1.3 billion, $1.4 billion, $1.5 billion. Generally, the way that the new business works, and keep in mind we have a large number of agencies and a large number of markets, and we're also a U.S.-centric and we hear about these big wins and losses, which you can get in a market like the United States, you can get when you have a global account and you get when it tends to be either the media headlines or obviously big numbers because it's big billings, and the creative accounts, the annual retainer-fee-type wins. Well, that's great, but PR wins, some of the event wins in -- especially in smaller markets a lot of those aren't even 7 figures, but there's a large number, and we have a large number of agencies and I used to describe it sort of as 3 yards and a cloud of dust. We have a lot of people doing great jobs, getting what appear to be relatively small assignments, but they are very important, meaningful assignments, especially in their markets and for their agencies. And so that 40- or 50-page list of net new business wins tends to be in the $600 million to $800 million range almost every quarter. That's because we get a large number of people out working pretty hard. And you end up getting a handful of bigger wins or -- and/or losses in the quarter that move the needle, that can move the needle more significantly. If you get a $300 million or $400 million win in a quarter, it obviously goes a long way. It takes a large number of those 6-figure wins to make up for that one $300 million or $400 million win or loss. So that's what tends to move the needle around. We would kind of expect, given our size of business, for the number to be around $1 billion and a better economic environment, probably more around $1.2 billion or so in a more positive economic time frame. And when that big win or loss comes around, the number gets up quite -- can get up quite a bit higher, but again, it's [indiscernible].