Doug Shulman
Analyst · Mike Grondahl of Northland Securities
Sure. November 20, come to our Investor Day. We will give you a bunch more. On a call, look, we have got a number of customer acquisition channels, we've got a big direct mail program, we worked with a number of affiliate and partners, we've got digital efforts and across all of those we're making sure that we target the right customers, meaning the customers that meet our risk return profile and we're getting to them. We're always running tests, inserts in our mailing, how we do banners online, and what advertising we are picking up online? What's the messaging to make sure people understand our value of proposition? So there is a lot of things on the outbound, that we're spending time on and analytics drive really all of that. And we have got a lot of on us customer data and as we run tests we are continuously testing, and leaning and refining the out bond. Once someone hits us there is a whole set of activities, whether it on the phone, in person or them going to our website, that matters. And I talked about our streamline loan application, making sure it's easy to apply with us, the instructions are clear, that you can pre-populate as much as possible so maybe it’s easier on folks. And then to the point of when a customer is sitting in front of us making sure we have very good technology that allows them to see the options, see the pricing, see how they can work with us and get through the closing process in an efficient, yet extremely thorough way So it's really each of those have analytics behind them, a set of art, and science and testing that we're continually doing. That is all we've been spending time and effort on it as you see kind of throughout that process starting to pay off. Underpinning all of that, let me remind you is, our fresh box, which says whether we'll make a loan to yield or not that is not going to – that continually gets tweaked, but we’re making sure that we have high quality loans when we book them.