DougShulman
Analyst · Stephens.
Yes, hey, thanks, Vincent. Look, we said before, we think the economics and the return on assets are going to be very similar to the current business, yes, there's different drivers of it, and different inputs. But I think when it all shakes out, our model shows that will be very similar to the current business. As I mentioned, we've launched in 60 branches within the next couple of weeks, we'll be in 400 branches. And then we're opening up other distribution channels, like direct internet channels, as well as direct mail. Our goal is to have about 60,000, plus or minus cards in the market by the end of the year, that'll give us a big enough statistical sample to validate all of our models. And the three main things we're looking at is take-up in marketing, of both current customers and new customers. Second, we'll look at line usage. And third, we'll look at credit, it's going to take a while to have credit play itself through so you can anticipate first half of 2022 will be us, both validating the performance of the cards that are in market, and then tweaking anything we need to tweak to get back to what our model assumptions are. We've-- you've seen in the presentation we have two cards, one is called BrightWay. It's a lower line; it's a starter card and a feeder product. And we think that's going to be a great pipeline to bring in new customers. There's also BrightWay+, which is a larger line, it has points, it'll be offered to current customers and customers with higher credit quality. The sample that we've launched will include both of those. And we do think it's quite differentiated, it's rewarding credit building behavior, every six months that people have on time payments, they'll have an option for either a decreased rate or an increased line. And so we're going to be looking at all of those things, we're going to be iterating, the product, this quarter, the first two quarters of 2022. If everything hits right on target, and all our models are exactly what we thought, second half of the year, we'll see a ramp if we need to tweak it some more, it'll be closer to the back half of 2022.