Eric Stang
Analyst · William Blair. Your line is open.
Sure. I'm going to repeat some of the things I may have said in previous calls, I apologize. But so, it starts with putting our capabilities into the region, because we are dealing with communications services, you have to be mindful of Internet distances and delays that can affect the quality. So, we have to have fully standalone instances of what we do in each region, where we want to serve the countries there. As I said, we are in five regions today and we can serve all the countries now pretty much in those regions, although we aren't yet. And then we have two more regions to stand up between now and the middle of next year. Once we have those seven regions in place, we will have very good coverage. And then it comes down to what you need to do to be in that particular country. There may be certain laws and regulations you have to conform to, certainly language and other adaptations to the platform, maybe calling patterns, you have to decide how you are going to deliver services from a carrier partner status. And then, once you have that in place, plan a rollout strategy that involves converting away from something already in place, and there is a lot of work to do that. So, we tend to roll out with our large customer kind of country-by-country or a couple of countries in a region at a time and then you move on to the next ones. And, we went into Hong Kong in Q3, we went into South Africa in Q3, there are other countries in Asia that we're expanding in Q4. We will be finishing up South Africa in Q4, and we'll just be rolling out from there. It is giving us an incredible footprint, on a much bigger stage than we have operated on in North America, and I think that's a really valuable asset for Ooma, as we look forward, not only for our UCaaS solutions, but also, frankly for AirDial. And we are going through the thinking right now on what our priorities will be for next year to start to capitalize on this asset, beyond North America. And AirDial will be a very strong contender for that because we think we have such unique solution there and kind of a unique market opportunity at this time. So, it is exciting for us to have this in place. We are well down the train on all of this, not to go on, but it's been years in the making to be where we are today. And we are just getting over, I think, the final hurdles.