Carrie Wheeler
Analyst · Ygal Arounian with Citigroup. Your line is now open
I'll try to hit all those, and if I don't, you go, just feel free to come back to me at the end. If you step back for a second, I think it's important to appreciate that today, a meaningful percentage of our business already comes from agents. We have agents coming to us every day who want to bring a cash offer to their client because they want to give their client choice, and they understand the value prop of our cash offer, and they're expert at converting it because that client's looking for convenience, certainty, and speed. So, those are agents coming to us today, and we understand that motion very, very well. We know who those power listing agents are across the 50 markets we're working in. We're kind of flipping the script now. Instead of agents coming to us with their customer, we are going in 11 markets where we're piloting. We are providing them our customer referrals, and we're doing it earlier in the customer engagement. We think that trusted agent partner then learns more about the seller's needs. They can provide more local expertise, and they're also completing an in-home assessment on our behalf. It's a way to improve conversion, speed delivery, more trust, aiding decision-making, and ultimately, to your point, we believe this is a distribution channel and a partnership that will allow us to drive more asset-light revenue. To your question on mix, I don't know yet. I do think there's a segment of customers that will very much want that direct-to-consumer, self-service interaction that we pioneered. People will still come to us and want a cash offer and be very happy to do that on a one-to-one basis. There are other customer types that we believe will benefit from having that additional agent relationship and advice, and we're going to be able to, I think over time, to figure out how we direct customers in the most optimal way. So, it's early, let's say we're piloting, but in a meaningful number of markets, and over time, that will continue to evolve.