Ted Wise
Analyst · BB&T Capital Markets
Thanks, Greg, and good morning, everyone. Let me also start by saying thanks to our team for the sales and profit growth that O'Reilly accomplished in the second quarter. While much of our attention in the corporate office has and continues to be on the CSK to O’Reilly transition, the core O'Reilly's store operations, sales teams and distribution group are totally focused on our customers and managing our profitability. The results are very evident in last quarter's 7.9% comp sales growth and the increase in our operating margin to 14.2%. During the last couple of years leading up to the purchase of CSK, several new tools and systems had been implemented in the stores and DCs. Our new store-scheduling system, our store-based computer training, electronic sales call tracking, regional installer pricing and voice pick in the DCs are some of the key initiatives that have enabled our stores and DCs better and more efficiently service the customer. Of course, we know that key to our growth and success is the culture and the dedication of our team members. It's important that we also acknowledge all the team members from the core O'Reilly's stores who have been involved in the training for the CSK to O'Reilly store computer conversions and store resets. We have had thousands of team members volunteer and spend weeks at a time away from their families to help in these conversions. Needless to say, we couldn't have physically done it without them, and it has been an important part of replicating the O'Reilly culture out West to our new team members. Prior to discussing the CSK conversions, I would like to quickly update everyone on our second quarter expansion results. Our total store count increased to 3,492 with the addition of 24 new store locations. We closed two stores, one originally identified as a closure in our initial CSK review and the second that we chose not to renew our lease. This gives us a net 71 new stores for the year, which puts us on track to reach our goal of 150 net new stores for the year. Due to a late spring and late construction start dates on stores in the Northern states, about 10 stores that was originally scheduled in the second quarter was moved to the third quarter, which will result in approximately 50 stores in the third quarter. This will put us well ahead of our schedule going into the fourth quarter. Our 24 new stores were spread out in seven states. The top expansion areas were: North Carolina with seven stores; Texas with six stores; and Georgia with five stores. We continue to concentrate much of our growth in the South and the Southeast states around and out of our new Greensboro, North Carolina distribution center, as well as the Atlanta, Georgia distribution center. We're seeing great improvement in store performance in both comp sales and new store sales as our store count increases and our O’Reilly Brand continues to grow in the Southeast. Now in addition to the new stores, we relocated three stores to new prototype buildings and performed 14 renovations in the core markets. For the year, this puts us at seven relocations and 26 renovations for the total company. We continue to evaluate and make improvements as needed in our older core markets. Now to move on to an update on our CSK conversion progress. As reported last quarter, our new Seattle, DC and computer and point-of-sale conversion of the 193 Schuck's stores started in December. The new distribution center in Moreno Valley and the surrounding 238 Kragen stores followed with their computer conversion in January. And in March, we opened a new distribution center in Denver, Colorado and converted the 85 area stores. We have concentrated on providing good training ahead of the actual computer conversions, as well as having experienced core O'Reilly's team members in all stores following the conversion. This helped provide a smooth transition, but still understanding that the learning and total transition in each store would take time to be fully comprehended and become efficient on the systems. The new O'Reilly system included point-of-sale and electronic cataloging, store operational procedures, inventory management and daily stock replenishment, which were all much different than what the stores have been accustomed to. We've been very pleased with the ability of the store teams to learn and adjust to the new systems and procedures. And most importantly, we were able to keep a high level of customer service. Our service levels will continue to improve with time and as our team members become better and more trained to do business the O'Reilly way. Now that the conversions are finished in these markets, we are moving forward with the changing exterior signs and doing interior layout and remodels. In May, and on schedule, we opened our new Salt Lake City 209,000-square-foot distribution center to service the 85 surrounding stores. It was a smooth opening, and all stores are up and running on O'Reilly's systems. This September, we will be opening our 519,000-square-foot distribution center in Stockton, California. As you may recall, this is actually a relocation of the smaller CSK distribution center located 60 miles away in Dixon, California. This also involves the largest number of store conversions, 276 Kragen stores that are primarily located in Central and Northern California. We are currently installing store training systems, and the distribution center is on schedule to open. Immediately following the opening of Stockton, the closing of Dixon and the sell-down of the inventory, we will distribute the leftover inventory to other DCs. The last of the conversions will take place in the first part of November and includes the existing CSK Phoenix distribution center and the last 151 Checker Stores. The remodel of the Phoenix DC is well underway, allowing us to reset and make it ready to stock more parts and convert to our nightly distribution model. Store systems will soon be installed, and training started at the store level. This conversion will differ, somewhat, in that the stores will all convert on one night, and the distribution of these stores will change to a nightly replenishment over the following five weeks. This plan will allow us to finish all stores and all distribution-center conversions by the holidays, enable us to be off the CSK computer systems by year end. Based on our past experience and proper planning and preparation, we are very confident that this conversion will be successful. Now to recap the store changeover progress. To start, in regard to the products, all of the hard parts lines that we saw as our biggest priority are now finished. We do continue to fine-tune the inventory coverage in the individual markets as we open new distribution centers and reconfigure our hub-and-spoke store models. Also, as the stores convert over to a nightly replenishment, store-stocking models are being adjusted down. Now in regard to the out-front merchandise, as Greg mentioned, we are well past the halfway point of changing product lines and getting the new O'Reilly planograms out to the stores. We anticipate we will be finished in the first part of the fourth quarter. Our plan was to hold off on the out-front changeovers and balance the workload at both the distribution centers and at the stores. And again, knowing that our highest priority and biggest opportunity to grow the Installer business was in the hard parts line, our goal now is to have all stores changed to the new and updated O'Reilly merchandise mix and the new planograms set in the stores by this late fall. The planning and execution of the reset of the store interiors and image upgrade is well underway, and we're making good progress. To redesign the various store layouts, order fixtures, draw plans and obtain proper city permits and then coordinate the projects around the distribution center and store computer conversions is a large task. We also have to factor in the terms of the lease and the possible relocations of certain stores. At this time, all store computer conversions -- at the time the store computer conversions are finished, we will set a final schedule that will finish the interior remodels during the first part of next year. This is a little behind our original schedule due to permitting issues that we have found to be so challenging and take longer in the California and West Coast markets. It is important, and I want to point out again, that all the CSK store planograms will be updated and refreshed by this late fall, which is definitely the most important part of the re-merchandising of the stores. Now in regard to the sign conversions, we have reached the point now with our co-branding, advertising that we are very comfortable with moving forward with re-branding the stores' exteriors and signage. We are on schedule and planning to have new O'Reilly signage on most stores by the end of this year. Based on timing of permitting and acquiring landlord approvals, there will be small group of stores who will fall into the first quarter of next year. Our advertising will transition from the co-branding format we are using now to the O'Reilly auto parts only during the first half of next year. We are using much more radio, as well as an aggressive print schedule to educate our customers on the brand transition. Our advertising theme and messages are designed to reinforce a competitive out-front accessory and chemical selection, but most important, create a new image of having good hard parts inventory coverage at competitive prices. We see a lot of opportunity to grow our sales with the retail customer in hard parts going forward. But it will take time to reinforce and establish this new store image. Now on the Installer side of the business. We continue to work at building customer relationships with very aggressive sales work in the field. We are using every tool we have in our First Call program to build these relation and most important, working very hard to improve the quality of service that we provide at the stores to our Installer customers. We experienced good results as our experience level grow within stores and our sales teams build stronger ties to the customer. While we have made great progress this year, we are definitely looking forward to the time when the stores are totally and fully converted, distribution is in place and our teams are trained and ready to do business the O'Reilly way. There's been a tremendous amount of work in changes put on our West Coast team members. And in such a short period of time, we appreciate their great attitude, long hours and hard work and most importantly, willingness to accept and execute the O'Reilly program. It is an exciting time for everyone involved to see and experience the success and most importantly, realize the future opportunities we have to look forward to. I will now turn this over to Tom McFall.