Sure, sure. Yes, no, it's very interesting. So I believe, and I've been in cyber for 25 years, that the security market is going to fundamentally change, and you've seen it happen with the explosion and identity over the past 10 years, with markets like identity and access management that have been around for 30 years really getting prominence because the security threat has moved to the end user. Most of enterprise security companies focus on protecting enterprise assets, laptops, cloud payloads, clouds, network interfaces what have you, even Norton Antivirus and McAfee, which are consumer products are protecting the laptops not the end user. And so we've seen this explosion, and if you look at what's happening with Microsoft and some of the tech providers from the identity market in general, understanding who you're doing business with is paramount. The first attack surface was employees trying to break into companies. It is now going to move to the end user level. Anytime a new customer is onboarded or a partner is onboarded to a company and every company wants more online and more customers, this trend is not going to stop. They become an attack surface and/or regulatory risk. And so this is really taking all of our capabilities, breaking the bone, and resetting them in a way where we can be the first enterprise security company, and it helps any company that's doing business online have a trust model that begins with engaging in an unknown customer and partner and weaving that security through the identity process, the authentication process, if that engagement model requires virtual interaction, transacting with our e-signature, and then ultimately securing the artifact of that transaction in a blockchain like environment, so that it's immutable is really what I believe is needed when you think about transacting business in the web with the world of deep fakes and increasingly asset classes coming into attack that are represented in the forms of documents and other types of audit and compliance records. And so that's exactly what we're trying to do. We're just taking it from the employee level, which has created a multi-billion identity market and moving it to the customer level and making sure that that attack surface is secure and which is increasingly challenging for security companies, because we sit in the customer flow, are able to do it with the best user experience in the market. And we're very excited by this five pillar service strategy is resonating, and now we've just got to go execute because the market, I believe is moving in the right direction.