Jean-Christophe Flatin
Analyst · Mizuho Securities. Please go ahead.
Thanks, John. And it's great to hear from you. Thank you for joining us today, as always. I'll try to unpack that for you. And you're right. There are multiple, multiple dimensions to our reset in Asia. The first one has to do with the context, right? Accepting and acknowledging that there's a much tougher consumer and customer environment. With very clear repercussions when it comes to demand sensitivity, but also especially price sensitivity more than demand. That's number one. So, we're reacting to that first, right? And as explained in prepared remarks, not just on these earnings, but in previous one, the team has moved in record time to implement that reset plan that we announced. So, that is focusing the portfolio with a strong reduction of 70% in SKUs, channel in our proven perimeter, which is food service, and of course, a subsequent headcount recalibration. So, this is almost behind us in terms of operational execution. So, now it's all hands on deck towards generating further growth. So, we are pleased to see that the reset is moving in the right direction. Now, I know your question is about the outlook and what we expect moving forward. And of course, we cannot predict the future, right? So we are controlling the controllables there. And we are in the early steps of our reset plan. We do expect, and I think MJ was referring to that, to report better results in 2024. But it's too early to give you exact details on the shape of the growth curve at this point in time. The three of us, I can tell you, will be in Shanghai and in the factory in Ma'anshan again in two weeks' time with our team in the field. We will obviously keep you updated, and we'll give you full 2024 guidance in our quarter four call, and the perspective on how the business is expected to look. Our go-forward plan has been proven, John, to work in EMEA and it's starting to show early results in the U.S. So, we see no reason why we cannot follow suit in Asia. However, I would like to repeat one of the previous mantras with which we are driving the business since the last two quarters. We really seek, John, a stronger business before we seek a bigger business, and I cannot think on a better region to apply that mantra than in Asia at the moment.