Efrain Rivera
Analyst · Deutsche Bank.
Yeah, I think it has. I mean, I just think it's one of those things that people have gotten, you know, clients, prospects have gotten more used to. We were already in, you know, virtual sales and in lead generation and nurturing programs over the – particularly over the last few years. And that has continued to grow for us, as well as Flex and SurePayroll. And there's a lot more self service now capabilities that we've introduced as well. So, not only can you research demo and you know and decide to buy the product, you can do a lot more of itself service, not only through buying the product, depending on your size, but then a salesperson can jump in and help you anywhere along the way. And people want to do things more themselves. Then, you know, as I think I've mentioned in my earlier comments that we're introducing more self service to where the once you onboard a new employee, they can do their own self service setup and everything. And this is helping a lot of clients, they're used to doing things online, they're used to doing it on a mobile phone. And of course, we've been developing all of our products, mobile first design, so that it's built for the mobile phone, you know, years ago, and that has continued to pay off. A lot of the investments we made in self service and in technology over the last few years, really paid off during the pandemic from a standpoint of clients being able to go online and buy and self serve and set up. And our self service has picked up dramatically. You know, for existing clients, for example, an employee, you know, due to changing their own direct deposit bank account, changing their address, over 80% of those last year were done by the client or the employee now self service, most of them on our mobile app. So, things have changed, you know, and they sped up during the pandemic. And I think they'll continue to do that.