Ron Lombardi
Analyst · Jefferies. Your line is open.
So Steph, if you look back and Chris addressed this in her prepared remarks today is that when we buy a portfolio, so today we had impairments for Fleet which was in a broad portfolio that included Summer’s Eve and Phazyme and Boudreaux’s and Efferdent, which was way back in the Blacksmith acquisition that had a number of other brands. You know when you allocate the purchase price at the time of acquisition, you base it on what you think is going to happen for those brands over time, it’s your best guess. Inevitably, you know some brands do better than you think when you estimate at the time of acquisition, some do in line with what you think and some do below. The net of them ends up being generally in line or above what you thought, but the way the accounting works is, you ignore the brands that do better, but you recognize the hits for the brands that might be below, despite the fact that the entire portfolio you acquired may be better. So for example, Phazyme and Boudreaux are killing it, right. They are performing much better than what we thought they would. Even just a couple of years ago we got meaningful push in there that gets ignored, but we had to recognize the Fleet impairment. Same thing for Efferdent going way back to the other brands that were there, we also had an impairment on Ecotrin, which wasn’t called out today that was part of GSK. The portfolio we acquired from GSK, yet we ignored this huge cushion above fair value or the allocated value for BC & Goody’s. Now DenTek is a little bit different and that, what we found is that, although we continue to feel very good about our long-term ability to work with the retailers to provide leadership in that specialty peg section, it’s going to take us a bit longer than we initially thought, and it’s also going to be a bit more lumpy. Now if you go back a couple of years ago, DenTek grew about 10%, because we had a big win at retail what changes at shelf, we saw this year some changes that went the other way, kind of reversing it. So we still feel good about the strategic position for that brand and our ability to execute on our strategy, but there are some examples of things that drive it, and the last comment on this topic Steph, is that fundamentally when we step back, you net all this together, we still feel good about our long term outlook of 2% to 3% top line growth and mid-single digit bottom line growth over the long term. We feel good about the overall position of our total portfolio, and I think that’s the important note today on this topic.