So on the emission space, I'll start there. If we make a capital addition to the rig, be it a natural gas engine or a battery power back, we'll look at that, like it's an upgrade. And we'll look for typical operating economics, which means payback within the contract period. And that could be one year, it could be two years, unlikely it stretches up to three years. So there's a capital enhancement to the rig, we'd want to see that capital recovered. So we view our customers being partners with us in those GHG emission reduction efforts. Now, and I think even talked about a couple of those on the last call, we had some upgrades we did that were specific to both the natural gas conversions and footprint of the rig where our customers paid for those upgrades. Now coming back to the Alpha, great question on value assets, I can dive into this a little bit. The price we posted for AlphaAutomation in Canada is $1500 per day Canadian and in the U.S. $1500 per day U.S. that price has stuck in the market. It's price we introduced originally three and a half, four years ago. You know, that's essentially price that allows us to recover any capital investments we need to make within a couple 100 days. And after that it is essentially EBITDA for us. On the apps, we're charging in the range of anywhere from 200 to 50, up to about $1,000 per day, depending on the value the app creates. In some cases, if we own the app, although the revenue comes to us if it's owned by a partner, then maybe some revenue sharing agreement, but generally, there's an operating costs for an app, so it is all EBITDA. On our revenue model for our optimization of AlphaAnalytics, we're charging a per day rate for the days that we do the optimization for our customers. So these are all per day adders to the base rate cost. So what we see happening Jeff is that the rig may need to compete on a per rig basis. But all of the adders are a la carte to the price of the rig go on top and there is simply no competition on these technology offerings, we're not being bid down on our technology offerings.