Ali Dibadj
Analyst · Ali Dibadj of Bernstein
Wanted to touch on two topics, if I could please? One, in your first answer this morning around changes of channels and shift that you mentioned in your prepared remarks as well, have you guys really figured out how to sell impulse online well, how do you get that cold icy package, or quick $0.89 or $0.99 bag of Lay's to really resonate online without the immediacy of that channel? It seems to be becoming a bigger and bigger deal, given just lower foot traffic in brick-and-mortar. So I'd love to hear your philosophy on that. The second topic, I want to dig a little bit deeper on, and a few folks mentioned early, Steve mentioned, secondly on operating margins more broadly, so just hoping if you could quantify operating margins, the impact of productivity, the impact of commodities, the impact of promotional spending accrual settlements, as well as the marketing spend? Because if I look at two of those in particular on productivity, and we've heard for many, many years now, we know doing all those cost savings on an annual basis, but we don't actually see your SG&A as a percentage of sales particularly low versus peers even with some adjustments given bottler structure, et cetera, and we are now starting to see core operating margins have difficulty expanding, in fact they were down 10 basis points this quarter. So, is it that the low hanging fruit is most difficult, is harder to get now, I mean the lowest hanging fruit I guess is gone and it's hard to show? So, I'd love some more detail after quantification on productivity. And on marketing spend, you did increase marketing spend in FLNA, QFNA, NAB, AMENA this quarter, it looks like year-to-date as well, and that's where you're seeing volume struggles. And on the one hand, you could say, one could say, well, that's causality, so no ad spend growth leads to challenged volume growth, or actually is it judicious decision-making because those markets aren't going to grow anyway? So I know there's a lot packed in there but it's really around the second part, the topic of operating margins please. Thanks.