Ramon Laguarta
Analyst · Morgan Stanley. Your line is open
Thank you, Dara. So, let me start from -- the international business remains by far our largest growth opportunity, and we've been investing consistently over the last 10 years. We'll continue to invest to -- continue to nurture this big opportunity for us to develop our caps and continue to build, scale business with high margins. To give you a sense today, our international business already almost a $40 billion business accretive to PepsiCo. So, we build the scale, we build the leverage, and that business continues to grow at a very good pace. Now, in North America, we're encouraged by what we're seeing. We're encouraged by -- in the beverage business, a continuous improvement of our margin, and that was something that we put our -- as a key objective a few years ago. We see our line of sight to a mid-teens margin in our beverage business. That continues to be an aspiration. Now, I think we have an opportunity to do better on the top-line in beverages, and that is the focus for this year, continue to expand the margin, but drive acceleration on the top-line behind better price pack and much more focused innovation against zero, against functional hydration, against some of -- the more -- the categories where we are leaders like teas and coffees, and we continue to improve our operational excellence in beverages. So that's the beverage journey, beverage ambition. Again, productivity at the center, I think the teams have been doing a great job in improving operational efficiency across buying, across making, across moving and everything else. So, that's the journey on beverages. In snacks, after five years of very fast growth and gaining almost 200 bps of share, '24 has been a slowdown. Our #1 priority this year has been stabilizing the category, making sure that consumers come back to the category with good ROI investments. I think, we're -- we can say that we see that happening. We're seeing the category starting to grow again on volume in the last three months and a little bit of pricing in the category. Frito has a very strong program for '25, much better price point execution and partitions, as I said earlier in the call, much better innovation, which we're moving more of our A&M dollars towards, what we call, positive choices or permissible offerings for the consumer, a new line of no artificials under Simply, which will have all our brands, more effort on baked, more effort on lightly salted, more efforts on parts of the portfolio where we see consumers moving, a lot of effort on portion control, a lot of effort on single serve, on multi-packs and a lot of efforts on availability of our small portions. And then, as I said earlier, away-from-home continues to be an investment area for Frito, something that was in our strategy. Now, we're dialing up the opportunity to have our products available away-from-home, but not only in the form of a conventional bag of our snacks, but also more elevated experiences in form of ready-to-eat almost solutions or mini-meal solutions. That's why the acquisitions of Siete and Sabra feed our strategy as they give us not only better for you -- snacks, but also the option to participate in meals and mini meals in a much more intentional way. So, those are the kind of the broad strategies. We'll talk more at CAGNY on how we're thinking about all these for the coming years.