Earnings Labs

PetMed Express, Inc. (PETS)

Q3 2022 Earnings Call· Mon, Feb 6, 2023

$2.27

-1.31%

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Transcript

Operator

Operator

Good afternoon, everyone, and thank you for joining the PetMed Express Third Quarter Earnings Conference Call. My name is Doug, the operator for today's call. I would now like to pass the conference over to our host, Mr. Brian Prenoveau, Investor Relations. Sir, the floor is yours now.

Brian Prenoveau

Management

Thank you, operator, and I'd like to welcome everybody here today to the PetMed Express fiscal third quarter earnings call. I’d also like to remind everyone that the first portion of this conference call will be listen-only, until the question-and-answer session, which will be later in the call. Also, certain information that will be included during this call may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act 1934, as amended, that may involve a number of risks and uncertainties. These statements are based on our beliefs as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual results could differ materially from those projected. There can be no assurance that any forward-looking results will occur or be realized, and nothing contained in this presentation is or should be relied upon as a representation or warranty as to any future matter, including any matter in respect to the operations or business or financial condition of PetMed. PetMed undertakes no obligation to update publicly these forward-looking statements based on subsequent events except as may be required by applicable law, regulation or other competent legal authority. We have identified various risk factors associated with our operations in our most recent annual report and other filings with the Securities and Exchange Commission. Also, during the course of today's call, the company will be discussing one or more non-GAAP financial measures. Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measures are included in the press release we issued this afternoon. Now let me introduce our CEO and President, Matt Hulett. Matt?

Matthew Hulett

Management

Thank you, Brian. Thank you for making the time today to participate in our earnings call. For anyone new to the PetMed Express company and story, PetMed is a company that delivers prescription and non-prescription medications, food, supplements, supplies and vet services direct to the consumer. Our expert online pharmacy is an established and trusted brand, as evidenced by the fact that we have served over 11 million pet parent customers over our company's 26 year operating history. PetMed is a leading pet retailer for both prescription and non-prescription medication. We have a loyal customer base of pet parents that value our brand, service and quality. However, we believe our company and this industry can be more to the millions of pet parents across the country, and our goal is to be the market leader in pet wellness and health care or as we like to say, be the trusted pet health experts. Because we believe every pet deserves to live a long, happy and healthy life, we will be walking through the following components in today's earnings call: one, an update on our strategic road map, including our recent agreement to acquire PetCareRx; two, a detailed review of our full year Q3 earnings; and three, an overview of our go-forward thoughts related to our capital allocation strategy. From management's perspective, we are pleased with our results this quarter as well as the progress we have made on the company transformation. Next slide, please. Over this last year, PetMed has been in a rebuilding mode with a new and experienced management team and updated strategy and a revised overall approach to the market as we transition to a growth-oriented business. I will provide an overview of our third quarter results and then our CFO, Christine Chambers, will go into greater…

Christine Chambers

Management

Thank you, Matt. PetMed has a strong set of core assets and capabilities that we plan on leveraging to spur growth in the PetMed's business. PetMed maintains a strong balance sheet of over $102 million of unrestricted cash as at December 31, 2022. Our brand is widely known and trusted. Our market research indicates that 55% of U.S. pet parents are aware of the PetMeds brand. Having a strong brand takes years to develop, and our customers tell us, they look at PetMed as their trusted pharmacy and pet medication expert. We have one of the largest direct-to-consumer vet networks in the online retail space with over 70,000 veterinarians that we've worked with over the company's history. Because of our industry-leading service relationships with vet, our prescription medication authorization rates are the highest they've ever been, which speaks volumes to the level of veterinary cooperation that we receive on a daily basis. Our customers love our brand and our service. Our NPS score is over 80, which puts us in the upper quartile alongside some of the most beloved brands in the world. We provide a 100% satisfaction guarantee to our customers, and we go the extra mile with genuine, empathic and expert service. As Matt previously mentioned, our order ship program continues to grow and expand. Approximately 42% of our revenue was recurring revenue derived from our AutoShip subscription program during the third quarter. This is an 8% increase on a sequential basis. I also want to say that I'm really excited with the speed at which we've begun to see business improvements. Investment in G&A has provided greater transparency, smarter decision making and better analytics. Let me turn to our financial results for the quarter ending December 31, 2022, our third fiscal quarter 2023. My remarks will compare…

Matthew Hulett

Management

Thanks, Christine. Again, management is very encouraged by the performance of the business this quarter as well as the impressive acceleration in the long-term business drivers. We announced today that PetMed is poised for growth. As we have stated over the last several quarters, PetMed is pursuing a vertical specialty retailer strategy. We aim to be pet parents trusted pet health experts. We have been sharing our strategy with you for a little over a year, and we have substantially filled in the pieces to build an enduring, profitable and growing pet health company. To be crystal clear on the measures for success, net new customer growth, more subscription revenue. We have seen rapid progress here, and we'll continue to see more recurring business that enables PetMeds to be a more predictable business model. Sell more nonmedication products via product catalog expansion. Unique and differentiated services via digital-based health care services and veterinary care. We will continue to add more virtual care and wellness services that will contribute to greater loyalty or less customer churn and uniqueness in the market. With over 2 million unique customers, we are a well-known and trusted brand, and we operate in a market that is resilient to economic headwinds. We have a strong balance sheet that provides us with the financial flexibility to take advantage of a large and growing market. We are excited to welcome our new pet members, PetCareRx. PetMed's job is certainly not done. We will be working hard to integrate, execute and go-to-market with these new assets and initiatives. This ends our prepared remarks. Operator, we are now ready to take questions.

Operator

Operator

Thank you. Ladies and gentlemen, at this time, we will be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Erin Wright with Morgan Stanley. Please proceed with your question.

Erin Wright

Analyst

Great. Thanks for taking my questions. First, how should we be thinking about -- and congrats on the new customer growth, but how should we be thinking about new customer growth in the coming quarters? Do you think that we've hit an inflection point here or are there any other factors that we should be thinking about in terms of that quarterly progression? Thanks.

Matthew Hulett

Management

Thanks for the question, Erin. I'll take that one. Yeah. We're pretty excited that we saw net new customer growth for the first time in 2.5 years. What -- a couple of things are going on behind that number. One is -- and one of the interesting things about PetMeds versus an early-stage business is that we've got a huge database of customers that up until recently, we really didn't have a lot to talk to about. So we've done a much better job of reengaging lapsed customers. As you may recall, we changed the definition of our new customers to anyone that's purchased with us in the last three years. And so we're doing more specific targeted offers to our lapsed customer base, which we have found largely as being very CAC efficient, customer acquisition efficiency. So that's kind of one theme in the future, Erin, that you'll see from us. The second theme is a little bit of what you heard around the thesis around PetCareRx and the expansion of our non-medication catalog is while CAC overall in our space as generally flattened in terms of trends, in terms of tax trends. We do see an opportunity to increase lifetime value as we start selling more products to both the net new customers that we are bringing on, but also existing. So I think the trends that you'll see from us are probably less in terms of gross margin hit related to reuniting lapsed customers, but more focused on getting those customers to purchase more from us. And so on a go-forward basis, we are leaning more optimistic about our ability to grow our customer base. I hope that answers your question.

Erin Wright

Analyst

Great. Yeah. No. Thanks. That was great color. And then also looking at just underlying demand trends across your customer base whether it's dynamics around the upcoming flea and tick season, what you're seeing in terms of consumer behavior around trade down dynamics? What are you seeing in this sort of macro environment just from an underlying demand perspective?

Matthew Hulett

Management

Yeah. It's a great question, Erin, and that's such an important question for us. As you know, we are a seasonally driven business, highly weighted towards the flea and tick season. I think it's not -- I think this season is going to be very different than last season. I think last season was very abnormal on many different vectors. It was very unseasonably cold. We are looking very carefully at what we're seeing in the vet channel and also macroeconomically with our supplier partners. We are cautiously optimistic that the flea and tick season will be much better than it was last year. I think it would be very difficult to say, it would be worse, but it's too early to tell. But I don't think you're going to see as colder temperatures as we did last year, but we're staying very attuned to all the macro data. In terms of trade downs, we are not seeing trade down behavior in our business. As you know, we are very medication focused and very prescription focused in terms of the weighting in our business. And those customers, particularly diet and health-focused customers, generally will stick with the brands that they love, whether they're a favorite Flea & Tick brand or if it's a skin brand. Whatever it is, we don't see consumers wanting to trade down, which is good news for us. And I would say that trend will likely continue. And we're relatively recessionary resilient, and we haven't seen a lot of train down behavior. So in terms of the macro, we're going to stay very focused. Obviously, as we get into March, that's when sales historically have increased for flea and tick, and we'll be watching very carefully around seasonality around temperatures. Did that answer your question, Erin?

Erin Wright

Analyst

Yeah. Thank you so much. Appreciate it.

Matthew Hulett

Management

Thank you.

Operator

Operator

Our next question comes from the line of Corey Grady with Jefferies. Please proceed with your questions.

Corey Grady

Analyst · Jefferies. Please proceed with your questions.

Hi. Thanks for taking my question. I wanted to follow up on that and just talk about other factors that impact customer growth. So we've seen vet industry visits down over the past year and this is kind of a seasonally weak quarter for flea and tick. So you added customers by activating lapsed customers. Maybe you can talk about what you're seeing in the market in terms of like customer intent, and how you're thinking about trends that might impact customer growth over the next year? Thanks.

Matthew Hulett

Management

That's a great question. In terms of the rig night (ph) of the existing lapsed customers, really, that's a new conversation. That's why we changed the definition. We have a huge opportunity in what we've got, and there's a lot of interesting net new data around what those customers want from a brand like what PetMeds. And so it's almost the way we think about it as having a completely new conversation. Some of those customers actually have a strong affinity, obviously, to the brand, but they haven't really been introduced to us in a while. And so we're treating them like they're new customers because they are new customers. And those customers that are new seem to want a one-stop shop, one place to get more of their products versus just one item. That could be in this speculation related to inflationary concerns. It could be pre-recessionary concerns. But going to one place to get all of your needs is a developing theme, and we've seen this in other e-commerce retailers. In terms of the net new components to the strategy for both the existing customers as well as new, it's hard to predict the customer acquisition trends. It's a dynamic marketplace, but we've certainly seen those trends flatten in terms of increase in overall customer acquisition. Our customer acquisition costs on an absolute basis have been relatively flat. But we see a lot of interesting demand, which is the thesis for PetCareRx to add more premium products like prescription food and premium food to the mix. And so longer term, we see an opportunity to potentially lead into customer acquisition costs and expand our customers more rapidly, but again, we are not in a position to comment on that yet. We haven't closed PetCareRx, and we'll focus very much on digesting the acquisition of working with that team and executing. Corey, did I answer your question?

Corey Grady

Analyst · Jefferies. Please proceed with your questions.

Yeah, you did. That's really helpful. For my follow-up, I wanted to just get some more color on gross margin. So you talked about going forward, focusing less on promos and more on cross-selling, but how should we think about gross margin for Q4 and into next year? Thanks.

Matthew Hulett

Management

Thanks, Corey. Christine, would you mind answering that question?

Christine Chambers

Management

Yeah. Thanks, Corey for the question. So as I mentioned on the call, our gross margin in the quarter was really impacted by the targeted acquisition of those lapsed customers, and we really did lean into that with some of the sort of one-time promotions. That was an intentional move on our part to acquire those customers because of the opportunity that we see with cross-selling products and expanding the sort of portion of that customer's basket going forward. As I mentioned, there was -- there's that, and also, I would say that there was some -- we have a co-op rebates that hit our cost of goods sold, and those can vary from quarter-to-quarter. Now both of those things negatively impacted gross margin. This quarter, we really don't expect those to repeat to that extent going forward. And so we do expect to see our gross margin more in line with kind of the historic trends that we've seen in the past.

Corey Grady

Analyst · Jefferies. Please proceed with your questions.

Got it. Thank you.

Matthew Hulett

Management

Thanks, Corey.

Operator

Operator

Our next question comes from the line of Anthony Lebiedzinski with Sidoti & Company. Please proceed with your question.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please proceed with your question.

Good afternoon and thank you for taking the questions. So it's really nice to see new order sales growth in the quarter here. Your repeat sales or reorder sales were down about 4%. So kind of going forward, I mean did you expect -- I mean, obviously, your repeat sales drive around 90% of your total revenue. So how are you thinking about maintaining that repeat base of customers? Do you expect to perhaps be more promotion to those customers or how are you just broadly thinking about that, making sure that you're at least able to maintain those repeat customers?

Matthew Hulett

Management

Yeah. Hey, Christine -- Anthony, thank you for that question. Christine, why don't you answer the overall returning revenue trends, and then I'll follow up with maybe a strategy answer.

Christine Chambers

Management

Yeah. That sounds great. Hey, Anthony. Great question. So as we look at the returning customers, you're right, we did see that 4% decline year-over-year. If you look at that contextually within the last six quarters, that's the lowest decline that we've seen year-over-year than we've seen, like I say, over the last six quarters. So we really do see some of the trends starting to change there and actually, starting to see less of a decline in that customer base. And then, of course, as we're thinking about the new customer acquisition and building sort of the top of the funnel and then having a repeat -- having the repeatability with our AutoShip program as well as that expanded catalog, we really see that opportunity to drive greater stickiness. I'll hand back to Matt because I know he'll have some additional comments here.

Matthew Hulett

Management

Thanks, Christine. No, you answered -- you actually added a couple of elements that I was going to add, Anthony. I would say that, we don't have a lot of shots on goal with our customers today, meaning primarily, our customer engagement is over a year around prescription refills. And so that gives ample opportunity for customers to not engage with us and not have reengagement and likely either go to another retailer or actually forget that they're on some type of program with us. And so we're looking to get more engagement with those customers through AutoShip, but also through selling more products. We think selling more products in AutoShip is kind of a one two punch to answer that question because there is more competition in the market, but also our customers want more products from us. And so we think the advent of those two things will really help bolster and stabilize the returning base over time. And then as I've mentioned, more speculative investments that we've made on pet telemedicine, I think, are going to be really interesting to see how, over the long term, the regulatory environment changes, but also how customers view PetMeds as not just a place to get your meds, but it's also a place to get all your other services that you'd expect to get. And our customers are very much aligned with how they think about their vet, and so which is why we really focus on pet telemedicine and connecting with that through our vet live service. So over time, we think differentiation through services is going to be another ability for us to lower churn and provide a more meaningful experience for our customers.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please proceed with your question.

Got it. Yeah. Thanks for that. And then your advertising spending was up 7%. Just wondering, are you seeing any changes in ad rates, given kind of where the economy is right now? I just wanted to get your thoughts on that.

Matthew Hulett

Management

Yeah. I'll take that one, Christine, Anthony. Good question. Yeah. When I say relatively flat, obviously, there was a little bit of an increase. No, largely, the fluctuations that we've seen are how we get incented from our supplier partners, which adds some variance. So we feel like overall, from what we see inside our marketing spend that we've been relatively flat. There can be some variances based on the amount of discounts that flow through the P&L from our supplier partners, but overall, when we look at the industry, whether it's CPCs or CPMs, we're not seeing a lot of fluctuation in price right now. That can change and it has changed significantly quarter-over-quarter base usually on the macro environment, but it has somewhat stabilized in terms of our customer acquisition costs, and we're not super concerned about that.

Anthony Lebiedzinski

Analyst · Sidoti & Company. Please proceed with your question.

Got it. Okay. Well, thank you and best of luck.

Matthew Hulett

Management

Thanks, Anthony for your questions.

Operator

Operator

There are no further questions in the queue. I'd like to hand the call back to management for closing remarks.

Matthew Hulett

Management

Thank you for joining our call today. I'm confident that the future we envision for PetMeds along with the foundation that we've been laying will meet the market opportunity in unique and innovative ways and will lead to improved operating results and increase shareholder value. PetMed's brand expertise and reputation are unparalleled. We have greatly accelerated our operating roadmap, and we look forward to sharing our progress in positively changing the lives of our pet parents and pets. Thank you for your continued support.

Operator

Operator

Ladies and gentlemen, this does conclude today's teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.